Raises $15M in Series A, a San Francisco, CA-based provider of a platform to help any company get started with Usage-Based Pricing, raised $15m in Series A funding.

The round was led by Norwest Venture Partners.

The company, which previously raised a $5m seed round led by Homebrew, intends to use the funds to expand operations and its business reach.

Led by Puneet Gupta, CEO and Founder, Amberflo is a fully managed, full-featured Metering and Billing Platform being offered on a pay-as-you-go, self-service sign up (with a generous free tier). It handles the ingestion, aggregation, and measurement of all product usage data, which in turn enables companies to construct an ideal pricing strategy based on customer insights and revenue forecasts. With Amberflo, companies understand their customer behavior in real time and can proactively respond to changes in usage patterns, resulting in greater customer satisfaction, product adoption, and revenue.

Amberflo already powers the metering and billing infrastructure for many high-growth companies including LaunchDarkly,, and and is processing tens of billions of meter events per day.

The company is also backed by Homebrew, and Operator Collective.