Walker Sands, a Chicago, IL-based marketing agency focused on accelerating the growth of B2B brands, acquired KoMarketing, a Boston, MI-based B2B demand generation firm.
The amount of the deal was not disclosed.
With the acquisition, Walker Sands will strengthen its digital marketing capabilities. Going forward, KoMarketing will be known as KoMarketing, a Walker Sands company. KoMarketing managing partners Derek Edmond and Steven Wells will report to Andrew Cross, president of Walker Sands. Combined, the firm has more than 200 full-time employees across remote locations and five physical offices: Chicago, Seattle, San Francisco, Boston and Atlanta.
Founded in 2004, KoMarketing helps B2B organizations get found online, drive more leads and build brand visibility through strategic search, social media, and content marketing programs tailored to clients’ specific business challenges. Clients range from Fortune 500 companies to small and medium-sized businesses in a variety of B2B industry sectors.
Led by CEO Mike Santoro, Walker Sands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy and web. Its integrated approach to marketing drives awareness, credibility and conversions for 100+ clients around the world. The agency offices in Chicago, San Francisco, Seattle, Boston and Atlanta.