Why Fusing Design Thinking into Business Matters

Knowing when to apply the methodology and approach of design thinking is essential.

Walking into an organization and requesting weeks and months to engage in design thinking can raise concerns as companies are moving fast, clients want things now and spending time under an internal assessment requires commitment and buy-in from leadership.

Therefore, if you want to use this technique — defined simply, if only partially, as a discipline that takes designer-informed, iterative approaches to problem-solving — assess the company culture and business strategy against its openness to collaboration-based design. The readiness will decrease the demand for quick answers.

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