Purivitae Ventures, a St. Louis, CA-based provider of a partnership and investment platform in consumer healthcare and wellness products and brands, acquired Quadropress, an eCommerce business that sells workout devices and related accessories.
The amount of the deal was not disclosed.
With its product lineup, its large community of dedicated customers and its organized eCommerce operations, Quadropress positions PV to accelerate its plans in the Health and Fitness Vertical. This includes the upcoming launch of Dirt Product Group which will offer in-house branded lifestyle products.
Led by Russ Bergman, founder, Quadropress is an eCommerce business focused on Health and Fitness Vertical. Through its streamlined e-fulfillment system, the company sells in-house branded workout devices and home fitness accessories.
Purivitae Ventures is a partnership and investment platform that identifies and helps bring products and category companies to the market via resources, expertise, experience, and network.
