Accenture has acquired Fiftyfive5, a Sydney, Australia-based customer insights and advisory business.
The amount of the deal was not disclosed.
The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to help clients tap data insights and performance marketing to accelerate growth and innovation across Australia and New Zealand.
Founded in 2010 and led by Mark Sundquist, managing partner, Fiftyfive5 specializes in opportunity identification, brand strategy and positioning, innovation, category strategy (channel, shopper, retail & loyalty), pricing, CX and experience measurement and brand comms tracking. The company works with clients across health & public services, consumer goods & services, financial services, communications & media, travel, digital and technology.
Its team of more than 200 people across Australia, Singapore, New Zealand and London will join Accenture Song.
