The agency will position the brand as the clear choice for those who enjoy award-winning craft beer and handcrafted food in a sensory-enhancing experience
A new campaign is in the works for Iron Hill Brewery & Restaurant that will launch next year on social media and digital platforms in several states along the Eastern Seaboard.
The campaign is being created by Vigor, the new agency of record and an Atlanta-based branding and marketing agency that specializes in the restaurant, beverage and hospitality industries. Vigor, part of Pavone Marketing Group, will establish the brand in a clear position in the market, bringing in new customers and driving repeat sales.
“Iron Hill is a brand that’s established and growing, and we’re looking forward to the opportunity to help fuel that growth,” said Michael Pavone, president and CEO of Pavone Marketing Group. “They’ve got great food, great beer and a great brand personality. When you get a client that checks that many boxes, it sets the bar high for your work, but we’re more than ready for that challenge.”
Iron Hill is a reputable, multifaceted brand that focuses on brewing award-winning craft beer and craft food. Each location brews beer on site for a fully immersive experience, resulting in the freshest product available to consume immediately. The ads will run in Pennsylvania, Delaware, New Jersey, South Carolina and Georgia, where Iron Hill has a current and growing footprint.
“Vigor has been churning out great work for nearly two decades,” says Chris Westcott, CEO of Iron Hill Brewery & Restaurant. “We look forward to working with them to build the strategy for 2023 when our reimagined messaging and creative will also start to come to life.”
Clients of Vigor have included Grubhub, Zaxby’s, Steak ‘n Shake, Papa Gino’s Pizzeria, Marriott International, SlapFish and InterContinental Hotels Group (IHG)