The Boreland Group Launches Op Ed Division to Showcase Thought-Leadership Thinking

The Boreland Group Inc., a New York City-based boutique public relations agency, today announced the launch of a new op-ed division. The Boreland Group: The Op-Ed Division will provide writing and editing services as well as placements for all pieces, allowing clients the opportunity to weigh in on critical issues, showcase thought-leadership thinking, and amplify their brand in a substantive manner.

“We have seen a significant increase in clients requesting op-eds as part of their communications plan,” noted Jennefer Witter, Boreland Group Founder and CEO. “By formalizing this work into a standalone division, participants will be able to influence opinion; get business-building recognition for original perspectives; and contribute to conversations that align with their business goals.”

The Boreland Group has a proven track record in writing and placing opinion pieces. “We have placed multiple op-eds in outlets such as Newsweek, Reuters, The Hill, Ms Magazine, and the Austin American-Statesmen,” said Witter. “We have also secured placements in NBC Think, The Washington Post, USA Today and HuffPost.

“Contributed content is gaining immense traction as opportunities for earned media lessen as print media continues to contract and opportunities for placement become fewer,” Witter continued. Doug Whiteman, the editorial director at Forbes Advisor, noted in a recent LinkedIn post that “Northwestern University recently reported that more than 360 newspapers – and their websites – have shut down since just before the start of the pandemic.”

“Regardless of the current news situation, our Op-Ed Division will provide an opportunity for our clients to be published outside the earned media arena, thus allowing their views to be shared to a broader audience,” noted Witter.

Individual opinion pieces cost $3,500, which includes one interview, two revisions and placement. A package of three costs $10,000, a savings of $500. To learn more about which option works best for you, contact Jennefer Witter at jwitter@theborelandgroup.com to arrange a consultation.

About The Boreland Group Inc. 

Led by CEO/Founder Jennefer Witter, The Boreland Group Inc. is a 19 year old New York City-based full-service public relations agency that focuses on women-led and minority-owned businesses. The company listens to its clients and designs customized campaigns based on their specific needs. The outcome is a focused, partnership relationship with all of its clients.

Witter has been featured in multiple media outlets including The Wall Street Journal, MTV News, Bloomberg Radio, Bloomberg’s Black Business Beat, The New York Daily News, Huffington Post, and WJLA (the ABC affiliate in Washington, DC). She is the author of The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed (AMACOM/HarperCollins). She has written for Forbes and was previously the PR expert for Inc.com TV.

Follow Witter on LinkedIn – https://www.linkedin.com/in/jenneferwitter/.