Curative Appoints Beth Henry as Chief Marketing Officer

AUSTIN, Texas–(BUSINESS WIRE)–Curative, a leading healthcare delivery company, today announced the appointment of Beth Henry to the position of new Chief Marketing Officer (CMO) of Curative. With over 20 years of experience in marketing, strategic planning and operations leadership, Henry is a proven senior marketing executive who has led marketing strategy for some of the most notable brands in healthcare. 

“We are thrilled to have Beth on the Curative team as our new CMO, bringing her strong skill set of consumer healthcare-focused marketing and communications to our Marketing Communications team,” said Fred Turner, CEO and co-founder of Curative. “As Curative sets out to transform the healthcare industry, Beth’s insights and knowledge will help us advance the Curative mission to our key stakeholders so we can remove barriers to care and to help keep our members healthy.”

Henry most recently served as Vice President and divisional CMO for Cigna HealthCare, where she drove marketing strategy and activation across commercial and government healthcare business segments. Prior to that, she served as Vice President and COO of Cigna’s Select Segment, which offers health benefits to clients with more than 500 employees. Beth has also led brand management and marketing communications for both Cigna and the Hartford Group Benefits. Additionally, she holds an MBA from New York University, Stern School of Business and a B.A. from Bryn Mawr College.

Curative Insurance Company recently launched a new health plan with $0 copays and $0 deductibles for in-network care, encouraging proactive engagement by eliminating financial barriers to care. Approved by the Texas Department of Insurance, Curative’s insurance plan will first be offered in the Austin area, with network coverage across the United States, and will then be offered throughout the rest of Texas and across the country.

About Curative

Curative was founded by its CEO Fred Turner in 2020 in Los Angeles, California, and is powered by a team of world-leading physicians, scientists, engineers, and health industry experts. Curative and its managed medical entities have been critical and a national leader in bringing COVID-19 testing and vaccine-administration resources to bear in response to the pandemic, providing more than 35 million tests and two million vaccines across thousands of locations in 40+ states. Concurrently, Curative has created and launched a first-of-its-kind employer-based health plan that offers unmatched cost transparency. Boasting a competitive premium with zero additional costs – all simply with the completion of a baseline visit, Curative is working to remake our healthcare system into one that works for and supports members’ whole health and well-being through every step of their personal health journey. For more information, visit, or follow us on Facebook, Instagram, Twitter, or LinkedIn.