Popup Raises $3.5M in Pre-Seed Funding

Popup, a Claymont, DE-based provider of an end-to-end ecommerce platform built for the modern merchant, raised $3.5M in Pre-Seed funding.

The round was led by Accel, with participation from Seedcamp, 20VC and Johnny Boufarhat.

The company intends to use the funds to launch its platform, expand the its multinational team, and establish new partnerships.

Founded in 2021 by Corey Holmes and Matteo Grassi, Popup provides a customisable, no-code ecommerce platform that allows merchants to create, manage and host online stores and build customer journeys through a ‘drag and drop’ visual editor. From checkout to landing pages, its end-to-end solution incorporates all parts of the customer journey in one package and natively integrates with popular external apps – essential for offering a personalised experience – with no coding needed.

With Popup, merchants of all sizes can build new stores for distinct categories (e.g women vs men’s apparel), allowing them to tailor their user experience to different demographics or markets simultaneously – with different storefronts featuring different ad campaigns or landing pages for example.