Creating the ‘Joy of Missing Out’ at Guru

After leaving a job of eight years and moving from the other side of the county, Julia Soffa was in a New York taxi when she received the email that changed the course of her career.

It was days after she had an interview at Guru, a knowledge management platform with offices in San Francisco and Philly and remote employees across the US.

The email included Guru’s core values. Her initial reaction? “As a cynical tech person, I was like ‘OK, here we go. Hard eye roll.’”