Current Camp North End Business Owners Collaborate To Launch New Hospitality-Inspired Concepts

ATCO Properties & Management , along with partner Shorenstein Properties, LLC, announced today that Camp North End business owners Rachel Hopkins and Jules Zanoni have joined forces and unveiled plans for two interconnected offerings at Camp North End – “Room Service”, a boutique cocktail and small bites lounge, and “Stay Inn”, an upscale specialty market.

Rachel Hopkins and Jules Zanoni

Zanoni and Hopkins first met at Camp North End in 2020 after opening plant shop grow and cocktail bar Black Moth Bars, respectively. Out of that friendship a business relationship was born. Together they have created two new establishments designed to replicate their favorite elements of the boutique hotel experience: a distinct and welcoming bar ambiance, they are partial to a mid-century modern aesthetic; ordering room service and trying new food; and bringing home high quality, curated lifestyle items reminiscent of vacation pampering.

Hopkins, co-owner of Black Moth Bars, is behind Room Service. The new, brick-and-mortar cocktail bar and lounge will feature specialty drinks in addition to beer and wine, sandwiches during the day and a rotating menu of shared plates in the evening. Located in the Keswick District’s corner suite (105), Room Service’s 1,800-square-foot space features abundant natural light with southern and eastern exposures that showcase the railroad tracks and skyline views.

Directly across, upscale market Stay Inn is the next Camp North End offering by Zanoni, owner of grow and children’s boutique fun: a kids shop by grow. As an extension of and complement to Room Service, Stay Inn will carry many of the items found on the menu or used in the lounge experience such as glassware, candles, linens, specialty olive oil, cocktail supplies, tinned fish, flowers and more. The curated selection of artisanal goods will be sourced from local and independent makers, so patrons can easily recreate the Room Service experience at home. Located in 1,456 square feet of the Quonset Hut (suite 107), the unique setting will inspire what is found inside and make it a go-to place to grab a gift for a host or foodie.

According to Hopkins, creating these concepts together has been a labor of love: “We’ve been dreaming about collaborating since we first met and are so excited to finally bring our vision to life and to share them with the Charlotte community. We want those who visit Room Service and Stay Inn to feel catered to and inspired by every small detail of the experience we’ve designed with intentionality.”

Room Service and Stay Inn will open onto the new Keswick Avenue platform toward each other and will feature shared outdoor seating for patrons to enjoy, illuminated and connected by string lights.

“Camp North End has become home for us and our businesses,” commented Zanoni. “We spend all of our time here and we love it – both for the destination it is today, and for the potential we see in its future. It just keeps getting better, and when we saw the two unique suites in Keswick, we knew they were perfect for our vision.”

Adding to that Hopkins commented: “We want our guests to feel connected to Room Service and Stay Inn the way we feel connected to Camp North End, like this is a place they can stay a while and have a special experience.”

These two leases build on earlier Keswick tenant announcements this year including dairy-free ice cream purveyor Seemingly Overzealous, streetwear brand Current Nostalgia, and Best Impressions Caterers’ creation of The Revelry North End, a brand new 600-seat, 23,000-square-foot special event venue. The Keswick Food Stalls Bleu Barn North End, La Caseta, Plant Joy and SARU are also in close proximity.

“With so many wonderful, independent retailers, Camp North End’s offerings are much more than what’s located between the built walls – it’s the strength of the community, gathering spaces and programming that sets this place apart,” said Tommy Mann, Development Director of Camp North End. “Jules and Rachel’s cohesive concepts, which will spill out onto and enliven the Keswick Platform, are prime examples of this, connected experience.”

Developed by ATCO, Camp North End is a state-of-the-art creative development designed and curated to serve the most innovative companies in Charlotte. Select Camp North End buildings, including the adaptive reuse of 701 Keswick Avenue and 201 Camp Road, are part of phase II of the project, which is being developed as part of a joint venture by ATCO and Shorenstein.

Camp North End was represented by Aaron Ligon and Chapman Chastain at Ascent Real Estate Partners.

Room Service and Stay Inn will operate Tuesday through Sunday. Additional information on Room Service can be found at and @roomserviceclt. Stay Inn will operate Tuesday through Sunday. Additional information can be found on its and @stayinn.clt. A spring 2023 opening is anticipated for both.

About Camp North End

Developed by ATCO Properties & Management, Camp North End is a state-of-the-art creative development that is being designed and curated to cater to today’s most innovative and cutting-edge companies in Charlotte. Select Camp North End buildings are being jointly developed by ATCO and Shorenstein Properties, LLC.

As one of the largest adaptive reuse projects currently underway in the U.S., the project is transforming a historic 76-acre site where people once manufactured Model T cars and assembled US Army missiles into a catalytic hub of creativity and ideas.

With over 300,000 square feet of space already redeveloped for work, artistic expression, dining and hospitality, entertainment, recreation, and community building, and another 1.5 million square feet on the way, Camp North End’s curated development will drive growth for the businesses that join its community.

For more information about Camp North End, visit the official Camp North End website at or follow along on FacebookInstagramTwitter, and LinkedIn at @campnorthend.

About ATCO

ATCO is a real estate investment and ownership platform deploying capital in select cities across the United States, with a particular emphasis on creating value through placemaking and other strategies in urban locations. ATCO seeks to improve people’s lives by creating places where they genuinely want to work, play, or live, and by doing our work with a long-term perspective.

Through eight decades and four generations, ATCO has owned, managed, and developed a diverse real estate portfolio, primarily in and around New York City and also in select markets we target.  ATCO presently owns and manages more than 25 buildings ranging from high-rise office and residential towers to retail properties, from one-story industrial structures to a mixed-use former military base. The portfolio of New York City properties includes: 555 Fifth Avenue, 40 Central Park South, 41 West 58th Street, 630 Third Avenue, 381 and 373 Park Avenue South, 515 Madison Avenue and the Atlas Terminals. Nationally, the company owns properties in Charlotte and Chapel Hill, NC; Austin, Texas; Indianapolis, Indiana; Darien, Stamford and Westport, Connecticut. Internationally, ATCO has investments in seven European countries.

About Shorenstein Properties LLC

Founded in 1924, Shorenstein Properties LLC is a privately-owned, real estate firm that owns and operates high-quality office, residential and mixed-use properties across the U.S., with offices in San Francisco and New York. Since 1992, Shorenstein has sponsored twelve closed-end investment funds with total equity commitments of $8.8 billion, of which Shorenstein committed $723.5 million. The firm uses its integrated investment and operating capabilities to take advantage of opportunities that, at the particular time in the investment cycle, offer the most attractive returns. Investments have included ground-up developments, asset repositioning and stabilized assets; investment structures have included asset acquisitions, mezzanine loans, preferred equity investments and structured joint ventures. These funds have invested in properties totaling 67 million square feet in transactions with a gross investment value in excess of $16 billion.