LeadScorz, a Seattle, WA-based technology company that helps marketers optimize the value of the customer leads they purchase and act on, raised $5.6M in Series A funding.
The backers were not disclosed.
The company intends to use the funds to accelerate growth and boost hiring.
Led by Pat Murphy, Founder and CEO, LeadScorz provides tools for each phase of lead-generation and call purchasing programs, including acquisition, routing, analytics reporting, and process management and optimization. Its patent-pending LeadScorz Grading Engine precisely grades (A, B, C, D +/-) leads in real time. Advanced data science and process automation technology make it easy to pre-qualify, accept/reject, and prioritize third party leads based on each client’s historical conversion performance. The result is advertisers only buy and act on leads that meet their quality criteria. Customized prioritization and routing rules effectively process incoming leads to deliver them to the most appropriate sales queue for fastest response.
The company’s cloud services integrate with most CRM systems such as Salesforce, Ricochet360, Applied Systems EPIC, and My Medicare Bot.