Luxury Beauty Retailer Bluemercury To Debut At Halcyon

RocaPoint Partners today announces luxury beauty and spa destination Bluemercury will soon open its doors at Halcyon. Slated to open at the social destination in December, Bluemercury carries a selection of innovative makeup and skincare products that are all dermatologist approved.

“Creating a vibrant shopping and dining experience is all about catering to our community and enhancing our tenant offerings,” said Phil May, principal at RocaPoint Partners. “We’re thrilled to have a leading luxury beauty retailer joining the property for our guests and residents to enjoy, and we know it will be very active this holiday season.”

Since the opening of its first location in 1999 in Washington D.C.’s Georgetown neighborhood, Bluemercury has grown with over 175 stores across the country. Consumers can expect a bright, clean storefront when stepping inside, and assistance from Bluemercury’s Beauty Experts providing unbiased product recommendations, consultation on topics such as makeup application or skin concerns, and free samples for just about anything that is carried in store. The Halcyon location is expected to feature a spa in the future with customizable services highlighting highly effective skincare products and innovative techniques.

“With locations in Buckhead, North Point and Savannah, Bluemercury is delighted to be expanding our footprint in Georgia with the opening of a store at the Halcyon project in Alpharetta,” said Jenna Goldberg, Head of Stores and Omnichannel. “We look forward to welcoming the community in advance of the holidays and being the premier shopping destination for all things beauty.”

This announcement comes on the heels of recent exciting additions at the property, including the opening of the Tutu School, Rhen’s Nest, and BBQ Guys at Halcyon, as well as the addition of restaurants such as Eclipse di Luna, Fuel Coffee and Il Bottegone.

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About Halcyon

Halcyon, the Big Creek Greenway-connected mixed-use village in Forsyth County, Georgia, is a social destination where guests from across metro Atlanta come together to shop, dine, relax and connect with each other. With access to more than 50 acres of preserved greenspace and an impressive lineup of national brands and locally owned restaurants and retailers, the $500-million, 135-acre community seamlessly weaves together nature, design, and leisure into one place. RocaPoint Partners is the project developer. Retail landlord representation is provided by JLL. Office landlord representation is provided by Newmark. Experience the excitement of the village by following us on Facebook and Instagram.