BELVIDERE, N.J., Nov. 15, 2022 (GLOBE NEWSWIRE) — Edible Garden AG Incorporated (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable produce, today announced it has acquired the assets of Pulp, including its lines of sustainable gourmet sauces and chili-based products.
Pulp’s product lines are all-natural, Non-GMO and preservative free. The products include Hungarian Wax Hot Sauce, Poblano Serrano Jalapeno Hot Sauce, Fresno Chili Hot Sauce, Habanero Carrot Hot Sauce, as well as Salsa Macha, Chili Crisp, and Chili Oil. The line of products was developed and launched by Nicholas Gregory, a farmer and chef from Kansas with a love for peppers. As a huge fan of pepper flavors, he created Pulp sauces to include a minimal number of ingredients in order to let the peppers shine. Pulp is an alumni of the SKU accelerator program, which supports the growth of consumer product companies, and Ryan Rogers, a member of the Company’s board of directors, has served as a mentor with SKU.
Mr. Jim Kras, Chief Executive Officer of Edible Garden, commented, “We are excited to announce the acquisition of Pulp’s line of raw fermented sauces and chili products. We believe this is a significant opportunity for the Company to take a unique brand in a trending category and bring it to a mass market of consumers within Edible Garden’s growing network of major retail supermarkets and distributors across the country. Notably, these fermented sauces are located in the refrigerated section of supermarkets, typically adjacent to the produce section, allowing us to leverage Edible Garden’s growing brand recognition within this new category of products for the Company. We believe there is significant potential for these on-trend products based on consumer demand for flavorful and well-packaged products that are all-natural, preservative-free, sustainably produced and fresher than traditional sauces. We believe offering a refrigerated sauce that does not use any preservatives other than vinegar or thickeners will resonate well with both our existing and new customers.”
“We believe this acquisition aligns well with our Zero-Waste Inspired®, greenhouse-to-
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated, is a leader in locally grown organic leafy greens and herbs backed by Zero-Waste Inspired® next generation farming. Offered at over 4,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented Greenthumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands.
