Sephora, Soma, Repeat ATL and Country Bumkin will open in the Midtown retail district
Premier mixed-use destination Atlantic Station today announces the addition of four retailers to its robust retail line-up. Soma and Sephora will open permanent locations at the shopping destination this fall and in 2023, respectively. Repeat ATL and Country Bumkin will open pop-up streetwear concepts just in time for the holiday season.
“Atlantic Station is a curated mix of both global and local concepts, and these retailers will blend perfectly into our wide range of tenants,” said Phil Purdom, director of Southeast retail real estate for Hines. “Welcoming these brands to the retail district is a total team effort from leasing, construction, management and marketing. We have a diverse community here in the heart of Atlanta, and our guests will find that there is something for everyone at Atlantic Station.”
With an ever-increasing assortment of products from carefully curated brands, Sephora will open its doors at 260 18th St. Suite 1020-A in 2023. Since its debut in North America more than 20 years ago, Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in its community. Sephora has also been an industry-leading champion of diversity, inclusivity, and empowerment, guided by its longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to its communities and advance inclusion in its industry through its social impact and equity programming, called the Sephora D&I Heart Journey.
Officially opening this fall, the newest outpost of the best-selling intimates brand, Soma, will be located 260 18th St. NW, Suite 10115. From complimentary bra fittings with a Soma Bra Fit Expert, to a robust lineup of solution-driven products made by women, for women, this new location will deliver the unparalleled shopping experience signature to the Soma brand. The store will be stocked with the brand’s many collections – ranging from intimates to sleepwear, loungewear, swim, activewear, and beyond – all of which combine quality, comfort, and innovation so that women never have to compromise.
Opening this November and staying through January, Repeat ATL and Country Bumkin will both offer the best in streetwear fashion. Repeat ATL’s merchandise includes apparel, accessories, home decor, collectibles and popular brands, such as Balenciaga, Chrome Hearts and Gallery Department. Located at 260 18th Street NW Suite 10105, Repeat ATL will be open from 11 a.m. to 7 p.m. Monday through Saturday and from noon to 6 p.m. on Sundays. Located at 1380 Atlantic Drive NW, Suite 14150, Country Bumkin is now open daily 11 a.m. to 8 p.m. The Country Bumpkin fashion and lifestyle clothing line focuses on expressing an uplifting aspect of the southern story to encourage southerners to take pride in their home and culture.
Sephora, Soma, Repeat ATL and Country Bumkin are the latest concepts to join Atlantic Station, with illy Caffé and YOYOSO announced earlier this year. With additional tenants still to be announced soon, Atlantic Station plans to celebrate the openings of Rosé Bistro & Champagne Bar and Day n’ Night Cereal Bar this fall. To learn more about Atlantic Station, visit atlanticstation.com and engage with Atlantic Station on Twitter, Instagram and Facebook.
About Atlantic Station:
A national example for sustainable mixed-use communities, Atlantic Station transformed an abandoned industrial site into a thriving retail and entertainment district at the heart of Atlanta’s vibrant Midtown neighborhood. Opened in 2005, Atlantic Station is home to some of Atlanta’s most popular restaurants, retailers such as H&M, Forever 21 and Dillard’s and leading employers such as Wells Fargo, Facebook and Microsoft. Atlantic Station recently completed a major repositioning including a revamped tenant mix, with new retail and restaurant offerings, the inclusion of new multifamily residential units, hospitality offerings and more than 700,000 square feet of Class-A office space. In 2020, the property celebrated the opening of its revamped central greenspace, Atlantic Green.
