Amagi Raises $100 Million Financing

Amagi, a New York-based media technology provider, raised over $100M in funding.

The investment brings its valuation to $1.4 billion.

The round was led by General Atlantic.

The company intends to use the funds to strengthen its support infrastructure for customers and invest in AI-driven personalization, advertising, and live streaming solutions, particularly in the FAST ecosystem.

Led by CEO Baskar Subramanian, Amagi is a provider of media technology that offers a suite of solutions for the creation, distribution, and monetization of live, linear, and on-demand channels across cable, OTT, and CTV-led free ad-supported streaming TV (FAST) platforms. The company has now expanded into Germany, South Korea, and Australia, bolstering its international presence and staying closer to customers in growth markets. Clients include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity Stream, Cinedigm, Warner Bros. Discovery, Fox Networks, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, Tegna, and Vice Media.