Proper Good, an Austin, TX-based home-delivered food service company, raised $3.5M in Seed funding.
The round was led by Yeti Capital and The Artisan Group. Other investors include the founder and CEO of Halo Top and Gatsby Chocolate, Doug Bouton, who is joining the board, alongside Drew Zang, Managing Partner at The Artisan Group; and Maxx Karr, Managing Director of YETI Capital.
The company intends to use the funds to support its growth across e-commerce and retail, followed by its recent expansion into over 2,000 Walmart Supercenter stores, as well as product innovation.
Founded by Jennifer and Christopher Jane in 2020, Proper Good provides a wide range of no-fridge-needed, fully cooked meals across oatmeal, soup, chili, curry, and overnight oats categories that satisfy the nutritional needs for keto, plant-based, gluten-free, dairy-free, and low-sodium consumers. The brand sold over 500,000 meals through direct-to-consumer in their first two years.