SparkPlug Raises $8M in Series A

SparkPlug, a San Francisco, CA-based provider of an incentive management and wage supplementation platform for frontline workers, raised $8M in Series A funding.

The round, which brought total investment raised to $11.5m, was led by Lightbank with participation from Industry Ventures, TenOneTen Ventures and Jason Calacanis.

The company intends to use the funds to accelerate its growth plans which include key executive hires and investments into data, development, and behavioral science expertise to continue expanding its platform.

Led by CEO Andrew Duffy and COO Jake Levin, SparkPlug is an incentive management and wage supplementation platform for brick-and-mortar retailers, restaurants, and consumer goods companies. Its platform gives frontline workers the ability to earn like owners by rewarding them with cash for every sale they make. The customizable incentive software also empowers brands and retailers to drive sales by mobilizing in-store employees to serve as influencers, while delivering real-time campaign data to track and manage efficacy.

The company works with more than 1,000 US retailers and over 200 brand partners.