FINTECH.TV, the leading global media technology platform for Digital and Impact Investment content and News Direct, a state-of-the-art digital news and content distribution platform for PR, IR, corporate communications and content marketing professionals, today announced a strategic commercial partnership. This alignment will allow each organization to enhance the user experience of their respective audiences by leveraging the capabilities, content and technology that each provides.
The partnership will provide FINTECH.TV the ability to distribute curated video content from its streaming service across the broad and comprehensive News Direct network. Using the newswire industry’s first and only dedicated digital format distribution tool, Digital Asset Direct, select FINTECH.TV content will reach over 230 online news destinations, leading investor platforms and terminal networks as well as traditional print and broadcast media across the U.S. Additionally, FINTECH.TV will be streamed on newsdirect.com in the News Hub section, where all news releases and multimedia content that is distributed by News Direct users is posted.
News Direct will benefit from this relationship on a number of levels. Disseminating FINTECH.TV’s depth of business video content reinforces one of its primary value propositions – the exclusive ability to deliver newsworthy multimedia content to an ever-growing audience that demands non-text formats as either an alternative, or as a significant supplement, to more traditional messaging devices such as press releases. Also as part of the deal, News Direct will receive banner advertising placement on the FINTECH.TV site.
News Direct founder and CEO, Gregg Castano, stated “This relationship signifies a significant step forward for News Direct as we continue to redefine what a newswire can and should be in a 21st Century business and media environment in which the use of rich content is on the rise. Deploying such content, and particularly video, to communicate the corporate message is rapidly gaining traction as a mainstream strategy and is no doubt ‘the future’.” Castano added, “We are thrilled to share FINTECH.TV ‘s video coverage of some of the most important topics in the global markets today – finance, blockchain, technology, sustainability, impact investing, SDGs and ESG – with our audiences.”
Vince Molinari, Founder and CEO of FINTECH.TV, said, “As we continue to grow worldwide, we expect to have the most comprehensive global coverage of blockchain, digital assets and sustainability in the media space. News Direct is the perfect partner to help distribute our daily global news and expose new audiences to our content.”
About News Direct
News Direct provides news and content distribution for PR, IR, Corporate Communications and Content Marketing Professionals. Our automated platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovative features including advanced workflow automation and cloud isolation encryption, all made possible by custom-written software, for the most dynamic, efficient and flexible user experience available today. To learn more, visit newsdirect.com or follow us on LinkedIn, Twitter, facebook, Instagram or YouTube.
FINTECH.TV is a first of its kind global media platform bringing the latest news and perspectives in finance, blockchain, technology, sustainability, impact investing, SDGs, and ESG. FINTECH.TV broadcasts from its marquis studios on the floor of the New York Stock Exchange, at ADGM, Abu Dhabi’s leading International Finance Center, and with presence at other leading international exchanges including NASDAQ and the London Stock Exchange.