Alloy Digital, a digital marketing agency that enables fearless digital growth through technologies driven by behavioral science, has hired Kaitlin Connors as group account director.
Connors is an experienced account director with an extensive background in both experiential and creative account management. Known as a detailed thinker and problem solver, she can focus on the most operationally and logistically efficient solutions. One focus at Alloy will be client Southeast Toyota.
During her 12-year career, Connors has traveled the globe to produce and deliver integrated creative solutions for clients including Coca-Cola, Delta, 3M, Gogo, Under Armour, and Special Olympics. Most notably, she spent two years living in South Korea as a global consultant for Coca-Cola to bring the brand’s 2018 Winter Olympic Torch Relay sponsorship to life. Most recently, she was group account director at Havas Atlanta for six years.
“Kaitlin comes to Alloy with a wealth of experience managing complex engagements and opportunities,” said Alloy president Matt McKenzie. “She’s an incredibly strong leader who brings a background of integrated experiences that will help us evolve the impact of our technology solutions. We’re fortunate to have someone of her talent on our team.”