Health & Happiness Agency Common Good Adds VP, Client Strategy, Michelle Zimmerman to Its Team

Full-service agency Common Good has hired experienced marketing and business-innovation leader Michelle Zimmerman as VP, Client Strategy, CEO Kelly Reedy announced today.

Zimmerman will have a role in new business and will oversee the entire Client Leadership department. She has a history of accelerating growth and building exceptional teams, and her entrepreneurial spirit, tenacity, and ability to work in fast-paced environments has resulted in a career filled with client successes.

She also has a wide breadth of experience working across a diverse portfolio of client verticals, including automotive, technology, B2B, B2C, hospitality, nonprofit, CPG franchisor/franchising, and higher education. Her most recent position was head of Business Innovations at startup CourtAvenue. She also served as group account director at Mirum Agency and director of Client Services at Internet Marketing Inc.

“As our clients’ business and marketing challenges continue to get even more complex, our account service team has to continue to meet those challenges,” Reedy said. “Michelle brings an exciting new level of client leadership, coaching and mentorship to an already strong team.”

Common Good is an advertising, design, experience and business transformation company. They focus on building, scaling and innovating businesses that are on a mission to change the world for the better, increasing their positive impact on people’s lives and communities. They are known as the Health & Happiness Agency. For more than 50 years, they have worked with leading brands in the areas of physical and mental wellness, organic and plant-based foods and beverages, clean energy, clean beauty, spa, outdoor apparel and adventure travel, sustainability and social impact.