NEW YORK, Sept. 21, 2022 (GLOBE NEWSWIRE) — Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in video, data and Connected TV advertising offering an end-to-end technology platform that enables advertisers to optimize their campaigns and media partners to maximize yield on their digital advertising inventory, today announced the appointment of Chance Johnson as Chief Commercial Officer.
Johnson’s extensive experience in creating enterprise offerings and his strong background in advertising technology elevates Tremor’s value proposition for agencies and brands. In his new role, he will strengthen Tremor’s strategic commercial partnerships across the industry, expand its enterprise business and connect new customers with the company’s end-to-end technology stack. Following its recent acquisition of Amobee, a global advertising platform, Johnson will also lead Tremor’s newly expanded advanced TV product line, which includes linear and CTV campaign planning tools.
“Tremor’s enterprise solution is getting a major boost through the addition of Amobee’s planning, performance and optimization capabilities across omnichannel digital and linear,” said Ofer Druker, Chief Executive Officer of Tremor International. “Chance Johnson will be instrumental in ensuring our clients leverage the full depth and breadth of what Tremor can deliver.”
Johnson was most recently at Integral Ad Science, where he led the global sales and customer organization as Chief Revenue Officer. An established advertising technology executive, Johnson brings more than a decade of experience managing commercial teams and scaling revenue, including leadership roles at Amobee and Rubicon Project (now Magnite).
“I am joining the company at an exciting time, as Tremor International converges a full stack of highly-impressive technology that meets advertisers’ evolving needs across video and advanced TV,” said Johnson. “Tremor’s vision of an end-to-end platform with a powerful mix of data, video, CTV and now linear capabilities is critical to buyers, and I look forward to demonstrating its value across the industry.”
Johnson will report to Druker and is based out of the company’s New York office.
About Tremor International
Tremor International is a global company offering an end-to-end advertising technology platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app. To learn more, visit www.tremorvideo.com
Amobee optimizes outcomes for advertisers and media companies, while providing a better consumer experience. Its platform assists customers by furthering their audience development, optimizing their cross-channel performance across all TV, Connected TV, and digital media, and driving new customer growth through detailed analytics and reporting. To learn more, visit www.amobee.com
Unruly, the media side of Tremor, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with premium publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands. To learn more, visit www.unruly.co