Ecommerce Startup Sway Home Is In Techstars’ Current Accelerator With A $120K Investment

An entrepreneur with a background in green building certifications is taking cues from her former career to launch a health-focused home goods e-commerce platform.

Jennifer Easton, based out of Fishtown, is the founder of Sway Home, a marketplace featuring vetted, healthy home goods that meet standards of non-toxicity. After launching the company this past spring, Easton headed to Austin, Texas to participate in Techstars‘ current accelerator program to refine her business plan and strategies.

Easton spent seven years working for the U.S. Green Building Council, which certifies buildings that use sustainable and health-focused practices. What she learned on the job began influencing her own purchases for her home —”I became very aware of how the things around us affect our health and wellbeing,” she said.