WHAT: Heritage | MileOne Autogroup, in partnership with Buckle Up for Life and Kids in Safety Seats, will come together to give away car seats to Baltimore-area families in need during Child Passenger Safety Week. On Sept. 18, families — all of whom registered in advance — will receive car seats and hear from Certified Child Passenger Safety Technicians, who will provide information on all aspects of the car seats, including proper harnessing and installation, to help area families receive the training necessary to keep their children safe. This initiative is supported by Buckle Up for Life, a national injury prevention program for families, created by Toyota and Cincinnati Children’s Hospital Medical Center in 2004, to help keep child passengers safe.
During Child Passenger Safety Week, parents and caregivers are urged to protect their child’s future at every stage of life by making sure they secure them in the correct car seat for their age, height, and weight. According to information from the Centers for Disease Control and Prevention (CDC), traffic crashes continue to be a leading cause of death of children ages 1 to 4. The National Highway Traffic Safety Administration (NHTSA) notes that about 5,000 children are involved in car crashes in the United States each year, and 42% of children killed are unrestrained. The NHTSA also estimates that child safety seats reduce fatal injury by 71% for infants younger than a year old and 54% for toddlers in passenger vehicles.
From September 2022 to the end of the year, MileOne Autogroup aims to distribute approximately 500 car seats valued at approximately $50,000 across its Hall, Herb Gordon, Heritage and MotorWorld divisions. This initiative is made possible by MileOneCares, the newly launched corporate giving program of MileOne Autogroup, which primarily focuses on transportation-related initiatives and strengthening the communities in which MileOne Autogroup dealerships are located.
WHEN: Sunday, Sept. 18, 2022, 10 a.m. to 1 p.m.
WHERE: Heritage Toyota, 9801 Reisterstown Road, Owings Mills, MD 21117
PHOTO OPPS:
- Families receiving car seats and learning how to install them
- Representatives of MileOne Autogroup’s MileOneCares philanthropic giving initiative
- Certified Child Passenger Safety Technicians who will be conducting the trainings and handling the installations
Since MileOne’s founding in 1997, the company has donated funds, volunteer hours and vehicles to hundreds of nonprofit organizations throughout the communities it serves. Under the newly launched MileOneCares corporate giving program, the company will primarily focus its philanthropic outreach on transportation-related initiatives. MileOneCares also supports the company’s 3,900 employees through the NextMile Scholarship Program; the MileOne Support Fund, which provides financial assistance in times of disaster or emergency hardship; and an employee-nominated grant program, in which employees can apply for funds to support causes to which they are personally connected. For more information on the program, visit www.mileonecares.com.
MileOne Autogroup represents 76 franchises with 25 automotive brands along with 54 Service Centers in Maryland, Pennsylvania, Virginia and North Carolina as part of the Hall, Heritage, Herb Gordon, Annapolis and MotorWorld divisions. The MileOne Autogroup model provides for all the automotive needs of its customers conveniently, on their terms. MileOne Autogroup is the largest automotive sales and service delivery network in the mid-Atlantic area. For more information on MileOne, visit www.mileone.com.
About Buckle Up for Life
Buckle Up for Life is a national injury prevention program for families, created by Toyota and Cincinnati Children’s Hospital Medical Center in 2004, to help keep child passengers safe. The program partners with leading children’s hospitals, community organizations, local governments, schools and nonprofit organizations to teach parents and children about the proper use of car seats and seat belts and to provide free car seats to families in need. Buckle Up for Life has reached more than 170,000 people nationwide and has partnerships in 243 cities. Toyota has provided funding for over 85,000 car seats for families in need. For more information about Buckle Up for Life, please visit www.buckleupforlife.org.
