NEW YORK–(BUSINESS WIRE)–Blushington, the premier experiential beauty brand, today announced it has appointed celebrity hairstylist Monaè Everett and celebrity makeup artist Jessica Payne as Artistic Directors to lead the continued evolution of the Blushington brand. Everett and Payne will advise the company on its expanded service offering, which now includes blowouts for all hair types along with makeup and skincare under one roof at its Columbus Circle flagship location in New York City.
“Monaè and Jessica bring a depth of experience to Blushington and offer incredible expertise across a range of inclusive hair, makeup and skincare treatments,” said Natasha Cornstein, CEO of Blushington. “Together, we are creating a blueprint for our flagship location and for all future Blushington franchise store owners that will delight the modern beauty consumer in-store and online.”
Monaè Everett, the industry expert for all hair textures, will serve as an instrumental partner to Blushington as the company adds blowouts and hair styling to its in-store and at-home offerings and fills a gap in the market by providing the most in-demand beauty services conveniently in the same flagship location. Everett will help train Blushington artists and build her own Blushington clientele, adding to her existing roster of renowned celebrity clients who include Sonequa Martin-Green, Dorinda Medley, Dominique Fishback, Brenda Song and That Girl Lay Lay.
Jessica Payne is returning to her Blushington roots after initially launching her career as a Blushington artist. She will oversee the company’s makeup services and support new and returning artists as they perfect their craft. She will also play an instrumental role in testing products for Blushington’s rigorously curated product assortment. Payne’s work has been featured on Good Morning America, Extra and Style Network as well as at the Grammy Awards, Golden Globes and CMA Awards.
Blushington also announced that it will provide new services through partnerships with 111SKIN and NuFACE. 111SKIN’s luxurious 24K Golden Glow Facial will be available exclusively in Blushington’s Columbus Circle flagship for one year and Blushington will be partnering with NuFACE to provide their signature microcurrent treatments. This will be the first NuFACE collaboration with a brick and mortar presence in a franchise system that houses blowouts, makeup and skincare all under one roof. Blushington’s bridal beauty collaboration with jewelry designer and curator Stephanie Gottlieb will offer Stephanie Gottlieb brides a complimentary blowout and an additional 20% off beauty services and products starting September 1.
Blushington’s new store concept was designed and manufactured in partnership with NYC based RPG and features an exclusive, nature-oriented wallpaper designed by fine artist Leigh Viner, whom the brand has worked with since 2011.
Blushington, a female-led, omnichannel beauty company, is continuing to reinvent the beauty services business model so consumers can conveniently access the services and products they need—anywhere and anytime. Founded on the belief that people of all ages and backgrounds deserve to feel confident and beautiful, Blushington offers professional, affordable and personalized beauty services such as blowouts, makeup applications and lessons, glycolic peels, wedding services, and more at its new Blushington Columbus Circle flagship in Manhattan.
Blushington also gives Beauty Pros the opportunity to build their own brand and earn incremental revenue by launching personalized shops on Blushington.com, the company’s e-commerce platform, which also offers professional continuing education and masterclasses. Blushington recently expanded its business model to offer franchising opportunities across the US. To learn more, visit Blushington.com and @blushington on social media.