Altruist Appoints Spotify Alum Zach Pentel as Chief Marketing Officer

LOS ANGELES–(BUSINESS WIRE)–Altruist, a fully integrated digital investment platform for financial advisors and their clients, names Zach Pentel, former Head of Global Brand Strategy at Spotify, to its executive team as Chief Marketing Officer. 

In this newly created role, Pentel will help scale Altruist’s brand and marketing organization to amplify their mission of making financial advice better and more accessible for everyone. Pentel’s experience building successful consumer brands will be critical in Altruist’s long-term strategy to support advisors in finding and serving more clients.

“Zach is a major asset to our team with his deep knowledge and success in growing global brands,” said Jason Wenk, CEO of Altruist. “His brand and marketing leadership will take Altruist into our next stage of growth as we help more people find accessible advice from financial advisors. We’re investing heavily in great people to support our mission. Zach will play a key role in our effort to continue showing the world how powerful financial advice can be if done right.”

During his time at Spotify, Pentel was tasked with scaling the brand as Spotify grew into a publicly-traded global company. Pentel has held various other positions in marketing strategy in his career, including supporting clients as an independent consultant and leading digital strategy at ad agency BBDO. His experience in connecting with consumers positions him well to educate the public on the importance of human advice in building long-term wealth.

“The world of financial advice is long overdue for an overhaul, and Altruist is leading the way. It’s a privilege to join Jason and the rest of the team to bring their vision to life,” said Pentel. “Altruist is built on the belief that investing should be fair for everyone, and the industry should be accessible to more people. It’s a simple truth that finding a good financial advisor has been difficult or unpleasant for many people. Altruist changes that entirely with their commitment to advisors and investors alike. It’s the perfect foundation on which to build an iconic brand, and I’m enthusiastic about being a part of this industry transformation.”

Pentel also serves as an adjunct professor at Columbia University, teaching courses on visual communications and brand strategy in the Master of Science in Strategic Communication program.

To learn more about how Altruist is revolutionizing financial advisory services, visit


Altruist is a fintech company on a mission to make financial advice better, more affordable and more accessible to everyone. Their next-generation digital suite, built for independent financial advisors and their clients, combines software to manage an investment portfolio with a powerful brokerage platform to invest. This helps streamline operations and frees up time, so advisors can focus on serving their clients even better. And with fractional share trading, investors gain access to high-quality assets no matter their portfolio size.

The way money should feel. Learn more at and follow Altruist on Twitter @altruistcorp.