Each new tenant – Chatime Café, Evolve Med Spa, Firebirds Wood Fired Grill, F45 Training and Thai Table – comprising nearly 14,000 square feet of space, expected to open this year
Five new tenants – including three restaurants – have signed leases at Westview Promenade, a 200,000 square foot outdoor lifestyle center located at the intersection of Maryland Route 85 (Buckeystown Pike) and Crestwood Boulevard in Frederick County, Maryland. Comprising nearly 14,000 square feet of space, each new use is expected to be operational by the end of this year. Ashley Zito, Senior Leasing Manager and Danielle Bridge, Leasing Manager for Hill Management Services, Inc. the Baltimore-based owner and manager of Westview Promenade, represented the landlord in these transactions.
Opening this month are Chatime Café (772 square feet), Evolve Med Spa (1,723 square feet), F45 Training (3,027 square feet) and Thai Table (1,775 square feet). Firebirds Wood Fired Grill (6,682 square feet) is expected to open this November. The recent leasing activity elevates occupancy to nearly 92%.
Chatime Café specializes in serving bubble tea drinks and, through its franchise network, now operates more than 60 locations throughout North America. The Westview Promenade location, which represents the first for franchise owners Shane and Vicky Repas, intend to leverage the “bubble tea boom” that is occurring worldwide with its collection of signature milk and flavored milk teas; specialty drinks such as Chocolate Hazelnut Delight and Candied Winter Melon Ice Tea and selection of fruit teas including strawberry passion, mango grapefruit and peach.
“We were attracted by the numerous restaurants located either within Westview Promenade, or close nearby, as it is customary for people to look for bubble tea after enjoying their meal,” explained Shane Repas. “This beverage has quickly become extremely popular among all age groups, and we look forward to serving the greater Frederick community.”
Evolve Med Spa, a practice group specializing in full-body skin rejuvenation, body contouring and injectable services for both women and men, has selected Westview Promenade as the site of its entry point into the greater Maryland marketplace. The concept offers a full range of services including Botox and dermal fillers, laser hair removal, cryoskin and IV therapy, B12 lipotropic injections and medically-supervised weight loss programs. Specific procedures provided include facials, chemical peels, micro-needling, hair restoration, cosmetic tattooing and lip fillers. Each practitioner is professionally-trained and medically-supervised to ensure the most optimal outcomes for patients.
Evolve Med Spa
“Our concept has been universally embraced and is surpassing performance expectations at each location, which has provided us with tremendous confidence to continue an aggressive rollout,” explained Jennifer June, President of Evolve Med Spa. “It is clear that, now more than ever, both women and men want to look and feel their best for career, personal and mental health reasons. Many customers in their 20s begin visiting us for preventative reasons and, as they progress in age, their priorities shift to finding anti-aging solutions. Approximately 20 percent of our customers are men and, in recent years, we are seeing an increasing volume in this area.”
F45 Training is a fitness concept offering specialty functional training and a mix of circuit and HIIT (high intensity interval training)-style workouts that is intended to improve energy levels, metabolic rates, strength and endurance. The local franchise is owned and operated by Mad Fitness Group, which intends to open 70 locations over the next seven years and currently has 17 under construction. The Westview Promenade location is F45 Training’s first in Frederick County and will be managed by Regional Director Alexis Bredeau and Studio Manager, Shannon Heineman. Mad Fitness Group utilizes strict analytics in its real estate searches to assure its success and especially looks for high-visibility sites with above-average demographics within a 10-minute drive. “Westview Promenade met all of these criteria and more,” a representative with Mad Fitness explained.
Firebirds Wood Fired Grill operates in 20 states throughout the country and the Westview Promenade location will be its second, joining Gaithersburg, in the Maryland area. Serving both lunch and dinner, the menu includes signature salads, wood fired steaks and seafood and specialty items such as Cilantro-grilled chicken, Honey Garlic Chicken and baby back ribs. The concept also specializes in “handheld” hamburger and chicken sandwiches such as the Durango burger, Smokehouse Burger and the Kickin’ Chicken.
Thai Table intends to serve Thai-inspired menu dishes which emphasize noodles and rice, as well as Lao food. All operations will be overseen by Chef Srisamorn Preechamart, who brings more than 20 years of experience in Thai and Lao cuisine, and recently worked as Kitchen Head Chef at Thip Khao in Washington, D.C. The restaurant will introduce Thai food upon its opening and then begin adding different Lao dishes several weeks later.
Owner Akachai Siri has many years of restaurant business experience and Thai Table will be his first serving Thai & Lao cuisine in Frederick.“Westview Promenade has a tremendous variety of shopping and restaurants, with a hotel and office buildings located closely nearby,” Siri said. “We believe it is the right fit for us and we intend to introduce not just Thai food, but also a complete cultural experience. The restaurant will feature original décor, it will be comfortable and cozy and an enjoyable place to relax and have a good time.”
Westview Promenade is anchored by Regal Cinema, MOM’s Organic Market and Ann Taylor Loft. Additional tenants include Starbucks Coffee, Chico’s, MOD Pizza, Sola Salon Studios and White House Black Market. Last year, Regal Cinema commenced extensive improvements and enhancements at the site and, with three auditoriums now open, features Frederick County’s only 4DX technology which transcends the traditional cinema experience. The balance of the auditoriums, as well as the concession area, will be completed this fall.
“This recent leasing activity, which includes several concepts choosing Westview Promenade as its entry point into the Frederick County market, further demonstrates its position as the preferred retail shopping venue in the region,” explained Danielle Beyrodt, Vice President and Chief Operating Officer of Hill Management Services. “Restaurants and food service operators are primary traffic generators for any center, and we have attracted three unique uses that we are confident will perform extremely well. The med spa and fitness center are Internet-resistant tenants that are also destination-style concepts and will add to the energy and compelling tenant mix. We are close to full occupancy and are currently negotiating with several new users.”
More than 90,000 consumers reside within a five-mile radius of Westview Promenade, including nearly 35,000 households with an average household income exceeding $85,000.
Founded in 1976, Hill Management Services, Inc. is a privately-owned, full-service real estate development company. Located in Timonium, Maryland, Hill Management owns more than four million square feet of office, industrial and retail space as well as several hotel and self-storage facilities. Hill Management Services seeks to provide long-term investments, exceptional customer service, and develop long-lasting tenant-landlord relationships. For more information visit www.hillmgt.com
