Clutch, a Houston, TX-based digital marketplace company connecting next generation creators with emerging brands, raised $1.2m in Pre-Seed funding.
The round was led by Precursor Ventures with participation from Capital Factory and HearstLab.
The company intends to use the funds to accelerate its beta launch and its continued investment in customer and product strategy..
Founded in 2020 by Madison Long and Simone May, Clutch is a digital marketplace connecting creators with emerging brands. With its people-first platform, creators have the opportunity to monetize their talents and passions by helping businesses with their content creation needs including content creation, social media management (Facebook, Instagram, LinkedIn, Pinterest, TikTok and Twitter), video editing and graphic design. It is currently focused on connecting Gen-Z student creators with emerging brands in need of digital marketing.
The open beta launch follows Clutch’s successful closed beta phase that began in January 2022 and focused on connecting student creators with emerging brands resulting in students making over $10,000 on Clutch’s platform every month. Leading CPG brands, consumer-focused startups and Gen-Z centric brands use Clutch to hire student creators for their digital marketing needs including heywell, Agua Bonita, Campfire and Zerotio.