FanDuel Group, the premier online gaming company in North America, has promoted Andrew Sneyd to Executive Vice President of Marketing.
As the Executive Vice President of Marketing at FanDuel Group, Sneyd will oversee the core marketing functions across the company’s full portfolio of brands within sports betting, daily fantasy sports, casino, advance-deposit wagering, retail, and free-to-play. Formerly the Senior Vice President of Brand, Sneyd will now steward growth marketing, media, customer engagement, and marketing operations, in addition to brand and product marketing strategy, creative, customer insight, press relations and partnership activation. During his tenure as Senior Vice President of Brand, Sneyd has championed the marketing engine to harness creativity for impact, advancing FanDuel’s position as America’s #1 Sportsbook and extending the lead over competition.
“Since his arrival at FanDuel, Andrew has elevated our creative efforts and continued our explosive growth,” said Mike Raffensperger, Chief Commercial Officer for FanDuel Group. “His acumen for brand marketing has separated us from the field and under his leadership, I expect that we will continue to make moments matter more for our customers.”
Sneyd brings more than 20 years of global marketing experience, specifically in the Fortune 100 consumer packaged goods and technology sector. Prior to joining FanDuel, he served as Vice President, Brand Marketing & Strategy at Priceline. Before joining Priceline in 2017, Andrew held multiple marketing leadership roles at Anheuser Busch InBev, where he led the creation of award-winning Super Bowl creative advertising for Budweiser.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media. FanDuel Group has a presence across all 50 states with approximately 17 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.