Barrett has brought on two new award-winning creative leaders, Melissa Macarian and Julie Blakley, Founder and ECD Jamie Barrett announced today.
Macarian is joining the shop as creative director/art director. Her responsibilities will include overseeing the Activision and Chime accounts and new business.
Macarian comes to Barrett from Camp+King, where as creative director she brought creative campaigns to life for global clients including RE/MAX, Papa Johns and Energizer. As the creative lead on Energizer, she brought the beloved Bunny brand icon back out in the world to parody pop culture moments and oversaw the launch of the Energizer Bunny’s very own Twitter account. Her work has been recognized by the Effie Awards and Adweek.
Creative Director/Copywriter Blakley comes to Barrett from Doremus, and has also worked at Eleven, David&Goliath, and Edelman. Her Barrett responsibilities include overseeing the Sutter Health, eBay and Bitly accounts and new business.
While ACD at Edelman, Blakley was the creative lead on the Taco Bell account and responsible for opening the crowd-pleasing and headline-grabbing Taco Bell Hotel in Palm Springs. She’s also gone undercover with Jerry Rice for Lyft, designed a shoe for Virgin America, recreated an iconic scene for The Terminator, made international news for pranking the city of London, run social media for a fake airline called Blah and created gifs that have been downloaded more than 100 million times.
“Julie and Melissa are two incredibly talented creative leaders we’ve admired for a long time,” Barrett said. “They’ll be a huge part of not only our work but our culture as our agency continues to grow.”