ProMD Health, which specializes in non-invasive anti-aging techniques, such as BOTOX® Cosmetics, announced today that it has named Mario Nelson Chief Growth Officer.
Nelson will be responsible for overseeing ProMD’s expansion as well as offering physicians and mid-level providers with opportunities to own their own ProMD health locations. In his role, Nelson will be responsible for overseeing the growth of each location under the ProMD umbrella and building the company’s brand. He will also work with Telthera, a five-year old company owned by ProMD that provides hormone replacement therapy to its clients virtually.
“Mario brings a depth of experience to ProMD not only in healthcare but as an entrepreneur,” said Scott Melamed, President and Chief Operating Officer of ProMD. “He will oversee our expansion efforts into new markets and work with entrepreneurs and physicians who are entering the cosmetics business but need support operating their businesses.”
“Mario is a talented executive who will quickly become an integral part of our team. We are excited to work with him as ProMD continues to evolve,” added Dr. George Gavrila, ProMD’s founder.
ProMD operates five locations and in March opened a new office in Palm Beach County, Fla. The county is known for its Winter Equestrian Festival held in Wellington from mid-December to April.
“With Scott and Dr. Gavrila’s leadership I strongly believe that we will continue to grow significantly over the next few years,” said Nelson, who attended Johns Hopkins University with Melamed. “It is really about growing the ProMD organization. Our goal is to bring top tier service to every patient that walks in our doors.”
Nelson sees opportunity for ProMD in the wake of the COVID-19 pandemic.
“COVID caused significant burnout for many clinicians in our industry,” Nelson said. “Rather than working 60 to 70 hours per week in hospitals and other clinical settings, we’re seeing an increasing trend where physicians and mid-level practitioners are stepping out to launch their own private practices. The only issue is that they sometimes struggle to effectively run their businesses while simultaneously treating patients. That’s what we are looking to solve through ProMD’s expansion strategy. We’ll give clinicians full autonomy to run their branch while providing the key operational support they will need to succeed.”
Nelson has an extensive history in startups, business development and healthcare. Prior to joining ProMD, Nelson worked at several firms and most recently was a senior manager at New York-based Cold Start, where he helped build and launch early-stage healthcare companies. In 2020, Nelson was CEO and Co-Founder of New York-based Micro Audio, Inc., the first-ever personalized, short-form audio platform with active content discovery. He built the company and grew its platform to 10,000 users in the first 90 days of operation.
From 2014 to 2018 Nelson worked at global consultancy Deloitte as a senior consultant where he spearheaded a $1 billion financial turnaround of a leading healthcare system. He also developed a five-year strategic plan for military hospitals in the Washington, D.C. area, and he executed a complete digital overhaul of a hospital system in the Midwest, resulting in 20 percent cost reductions.
Nelson graduated from Johns Hopkins receiving a master’s degree in Health Administration, a Bachelor of Arts in Public Health Studies, and a minor in Entrepreneurship and Management.
About ProMD Health
ProMD Health is a leading aesthetic practice for its patients, a top place to work for its employees, and a benefactor to the community at large. Providing the right service at the right time and with the skill of an artisan to give the best clinical outcomes while giving back to the local community through service and philanthropy. ProMD has offices in Baltimore, Annapolis, Columbia, Arlington, VA, and Wellington, Fla. More at promdhealth.com/
