Independent full-service destination marketing experts 62ABOVE adds to their
growing client list with the addition of Go Lake Havasu, according to agency Founder and Chief
Relationships Officer, Jon Bailey. The account, won in regional review, had no previous agency
and did not announce billings.
The new multi-media 6-week ‘Find Your Element’ campaign includes broadcast and connected
TV using :30 and :15 TV commercials running in Chicago, San Francisco, San Diego, Los
Angeles, Phoenix and Los Vegas. A robust multi-market digital campaign including conversant
digital media, Google and Facebook media will accompany the broadcast effort, according to
the agency.
Senior Account Director Jeff Burghardt expands on the assignment, “The ‘Find Your Element’
campaign for Go Lake Havasu is designed to get your heart pumping and unleash the outdoor
enthusiast in everyone with fast-paced, aspirational video and fun music.”
Go Lake Havasu President and CEO Terence Concannon, adds, “Our team at 62ABOVE is
always leading the way with new creative and deliver integrated multi-media campaigns that
maximize the performance.”
Watch the new commercial here: https://www.youtube.com/watch?v=2lxvF5rN668
Creative Credits:
- Producer/Director/Script/Storyboard: Jeff Burghardt
- Videographer: Solomon Atherton, Current Wave Media
- Editor: Tary McCullough, Current Wave Media
- Creative Director: Nicole Doré
- Senior Account Director: Jeff Burghardt
- Music Licensing: Jeff Burghardt
62ABOVE | 62ABOVE is a San Diego-based full-service marketing agency that partners with
companies seeking creative solutions to their business challenges. The company has amassed
an impressive list of clients past and present, including Qualcomm, Monterey County
Convention & Visitors Bureau, Caesar’s Entertainment, Curio Collection Hotels by Hilton, Baja
California Tourism, Visit Carlsbad, Ashford University, PacSafe, Splat! and more. For more
information, visit 62ABOVE.com and follow on Facebook , Instagram and LinkedIn.