With a New Name, Alloy Sports Competes for a Shot at $180,000 in Seed Funding

Sports wagering analytics startup Fanalysts has officially rebranded as Alloy Sports, the name under which it now competes in a prestigious pitch competition that counts Grubhub and Braintree/Venmo among its victors.

Alloy Sports is one of 12 finalists in the University of Chicago’s New Venture Challenge, which boasts an award pool of over $1 million. Founders Spencer and Bradley Kronthal see this contest, whose Rattan L. Khosa First-Place Prize is worth $180,000, as a chance to put Alloy Sports on the map and get in front of the investors that seeded present-day juggernauts in the food delivery and currency transaction ecosystems.

“Just to be in the finals, to have that exposure is huge going forward,” Bradley, the company’s COO, told Technical.ly. “We’ve seen teams in the past really break out and expand their companies even if they didn’t win.”

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