W Ventures, a one-of-a-kind VC and accelerator company, today announced the addition of Alloy to its growing portfolio. The Baltimore-based sports betting research company, which is empowering sports fans to take control of their betting, received a six-figure cash investment as well as marketing communications services valued at six figures in exchange for equity. To give sports bettors, of all experience levels, an easy and transparent way to access sports betting data, Alloy created a sports betting research platform.
Founded by Baltimore locals, Spencer Kronthal, Brad Kronthal, Seth Sholk, and former Orioles shortstop, Mike Bordick, the Alloy sports betting research platform combines rapid personalized research, easy bet placing and real-time tracking. The platform provides users with data to help them build their own proprietary betting algorithm, backtest it against eight years of historical data, and see upcoming games their algorithm suggests lead to a high return on investment. Committed to transparency, user control, and ease of use, Alloy is democratizing sports betting data to put fans back in command of their sports betting strategies, at a low cost.
The Alloy platform is the only sports betting platform where a bettor has full control and can choose every component that goes into the final sports bet, in only three steps. First, using a live data feed from Sports Radar, users can choose and build thousands of stat combinations and watch the results populate in real time to gauge success. Second, users select filters – such as home or away games – to further tailor stat calculations while strategy results continuously update. Lastly, when a user is ready to launch their researched bet, from the Alloy platform, they click directly to a booking platform, such as PointsBet, to place their bet. As one of the only platforms to provide direct access to booking platforms, Alloy partners with several platforms so users can vet odds and select the platform that will give them the best chance of winning.
Alloy is currently beta testing their platform, with plans to launch to the public in Spring 2022. During its initial launch, the platform will feature NBA data and analytics; it will expand to incorporate NFL data and analytics before the 2022 season.
W Ventures, in partnership with its sister company Warschawski, a full-service marketing communications agency, will implement a variety of integrated marketing and communications strategies, ranging from website design and development and branding efforts to digital advertising and social media strategy, in order to enhance national media exposure and increase consumer-focused brand awareness. W Ventures and Warschawski recently completed a full rebrand of the company, determining a new name and developing a new logo, to support its continued growth.
“Alloy makes sports betting simple, straight-forward and easy to understand – all while putting the user in control. We loved the Alloy model because instead of innovating in the over-crowded book side of sports betting, they created something completely revolutionary on the pre-bet data side, where there is virtually no competition,” said David Warschawski, managing partner of W Ventures. “By empowering people to make educated decisions when placing a sports bet using real-time technology and then referring that bet to one of Alloy’s book partners, betting no longer has to be based on personal preference, best guestimates or a hunch. Now it can be based on real historic data and total transparency of what each book is offering.”
Spencer Kronthal, CEO & Co-Founder of Alloy, added, “We are excited to partner with David and his excellent teams at W Ventures and Warschawski. From the start, they hit the ground running helping us rebrand, enhance our exposure to consumers and other investors, and so much more. As one of the nation’s leading full suite marketing agencies, Warschawski’s input has already proven invaluable with our successful beta launch. We look forward to growing our business with W Ventures and Warschawski as our partners.”
W Ventures accepts applications from startup founders on a rolling basis. Portfolio companies receive access to its network of angel and VC investors, as well as business and subject matter experts who can assist in refining every aspect of their offerings. The company provides either cash investments and/or marketing communications services in exchange for equity and offers beautiful office space and living quarters for executives. Additionally, W Ventures often works with its extensive network to share investment opportunities with other potential investors and to engage expert feedback on potential investments.
For additional information on W Ventures or to schedule an interview with David Warschawski, please contact Carson Denbow at carson.denbow@warschawski.com. For information on eligibility criteria and how to apply, founders should visit https://wventuresllc.com/.
About W Ventures
W Ventures is a one-of-a-kind accelerator that combines three elements: the ability to do marketing communications work in exchange for equity, the financial backing and connections of a VC firm, and a beautiful incubator workspace and living quarters for its founders. W Ventures focuses on high growth potential companies based in or willing to relocate to or co-headquarter in the Baltimore/Washington region. For information on eligibility criteria and how to apply, founders should visit https://wventuresllc.com/.
About Warschawski
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Development, Social Media and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski has been named the “U.S. Small Agency of the Year” for 3 years in a row and for 10 consecutive years has been ranked one of the top 30 “Best Agencies to Work For.” The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C., Baltimore and Dallas.
About Alloy
Alloy is a sports betting research company that empowers sports fans to take control of their betting. The company’s platform combines rapid personalized research, easy bet placing and real-time tracking to provide users with data to help them design their own, customized betting strategy and back test it. Alloy democratizes analytics and offers greater transparency and user control in the rapid-growing sports betting industry, at a low cost. To learn more about Alloy, visit www.alloysports.com.
