Interviewed by Jeffrey Davis on June 16, 2022
Citybiz is starting a new series of interviews featuring Jeffrey Davis, a Baltimore-based PR pro and regional editor for Capitol Communicator, speaking with some of the region’s top advertising, marketing and communications executives, representing agencies as well as brands. In this episode of “Let’s Start with You,” Jeff speaks with Brian Schneider, CEO of Unconquered.
Unconquered is a creative agency building brand equity through meaningful storytelling: “We challenge our partners to be courageously curious through practical strategy and a community-first approach. Our values are our North Star and they include: people over profit, create with purpose and enable people’s passions.”
Unconquered donates 1% of gross sales to fund non-profit organizations that help create a sustainable local community with global reach through 1% For The Planet.
Jeff Davis has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR, crisis communications and social media consultancy based in Baltimore serving agencies, law firms, B-to-B companies and more. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the “Practically Social” podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.
Connect with Brian and Jeff on LinkedIn
Interview questions:
Q1: Let’s talk about Unconquered — Tell us a little about the services you offer and the markets you serve.
Q2: We’ve seen a lot of changes in the creative world recently – what trends are you seeing?
Q3: You are big believers in the importance of brand storytelling. Why is that – and what makes your approach to emotional storytelling unique for your clients?
Q4: In your opinion, what has been the most memorable campaign your team has launched for a client?
Q5: You’re a member of 1% for the Planet. Tell us about 1% and what role sustainability plays in your agency culture.
Q6: As we all know, attracting and keeping talent is among the major challenges in the creative business today. How are you addressing that and what kind of culture have you built at Unconquered?
Q7: How can our viewers get in touch with you?
Unconquered is an independent agency challenging brand perspective through redefined content. The agency was founded to create work with a sense of purpose beyond itself, using commerce to change the world. It’s why we participate in 1% For the Planet. We believe the unconquered spirit is at the heart of every great brand. Unconquered is our rally cry, join us.
Recent News: https://www.weareunconquered.co/news/
Edwin Warfield, CEO of citybiz.co, conducts CEO Interviews.
If you’re interested in a citybiz CEO Interview, please contact
Edwin Warfield – edwin.warfield@citybizlist.com
