SV Labs Announces Graham Orriss as New Chief Executive Officer

SAN FRANCISCO–(BUSINESS WIRE)–SV Labs, a leading manufacturer of natural beauty and personal care (“BPC”) products, and portfolio company of San Francisco Equity Partners, today announced that Graham Orriss has joined the company as Chief Executive Officer. Orriss will oversee SV Labs’ day-to-day operations, including the expansion of its business serving global and independent BPC brands, as well as the acquisition of additional BPC manufacturers in SV Lab’s core areas of expertise, including effervescent products, bath salts, skin care, body care and CBD topicals.

Orriss is a BPC industry veteran who brings nearly 30 years of executive experience with leading global companies, including more than 25 years in various senior supply chain and operations leadership roles at Procter & Gamble and Coty. Most recently, Orriss served as Senior Vice President of Global Supply Chain and Operations for private equity-backed cosmetics brand Anastasia Beverly Hills, where he was a key member of the senior leadership team. Orriss is an Honors Graduate with a Bachelor of Science degree in Mechanical Engineering (BSME) from Duke University.

“SV Labs’ 40-year history as a manufacturing partner of choice to leading natural brands, coupled with its stellar reputation for innovation and customer service, provides a unique platform for growth. I look forward to sharing my passion for innovation and efficiency with the SV Labs team and taking our trusted customer partnerships to new heights,” said Orriss.

“Graham’s impressive track record in the BPC industry make him the ideal leader for SV Labs as we embark on the next phase of growth for the company. He is intimately familiar with the key drivers of success for an innovation-driven natural products manufacturer and will add tremendous value in serving both the SV Labs organization and customers,” said Scott Potter, Chairman of SV Labs and Managing Partner of San Francisco Equity Partners.

SV Labs President and former co-owner Jeff Slaboden added, “I’ve gotten to know Graham over the last several months and I could not imagine a better leader to be handing the reigns to. I’m confident Graham is the right leader to both scale SV Labs’ manufacturing capabilities and continue to build on our innovative culture. Both our employees and our customers are going to appreciate working with Graham.”

About SV Labs

SV Labs is a leading manufacturer of natural beauty and personal care products. With a dynamic history of eco-friendly, diverse manufacturing, the Company offers a unique range of services including concept creation, formula development, packaging design, QC laboratory, and more, all from the company’s facilities in Watsonville, California. From its founding decades ago, the Company has remained committed to developing and producing innovative, efficacious products for its customers while emphasizing natural formulations and environmental responsibility. For more information, please visit

About San Francisco Equity Partners

SFEP is a private equity firm focused exclusively on partnering with growth-oriented companies in the consumer sector. To each of its partner companies, SFEP serves as an extension of the management team and provides both extensive operating experience and a broad network of relationships across the consumer products landscape. For more information, please visit


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The Blueshirt Group (for San Francisco Equity Partners)
Jeff Fox, 415-828-8298