62ABOVE Helping Carlsbad Grow Good Times

Independent full-service marketing agency 62ABOVE has launched a new campaign for Visit Carlsbad, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account, won in regional review, had no previous agency and billings were not disclosed.

62ABOVE’s assignment includes creating a new :30 video as well as both animated and static display banners, social media content and more. 

VP Marketing and Communications for Visit Carlsbad, Mark Rudyk said of the campaign, “The new creative launch embodies so many great and unique aspects of the destination. We wanted to show what an amazing playground Carlsbad offers for a spring vacation. Carlsbad is such a special place with unique offerings such as the Flower Fields that are part of our destination DNA. This campaign encompasses those aspects and helps bring them to life, while tying into our other great Spring and flower initiatives like our Pedal2Petal destination campaign.”

Rudyk continues, “There is so much to do and see here and the spring is a perfect time to enjoy the great weather, open beaches and amazing food options. We feel lucky to promote such a beautiful destination, and look to share that message with others through great campaigns such as this.”

Agency President Greg Carson explains, “Carlsbad is such a unique destination in Southern California. From luxury resorts to Legoland, beaches to Michelin-star restaurants, we wanted to find a creative solution as dynamic as the place itself. Our “Growing Good Times” strategy and campaign plays off the history of the Carlsbad flower fields, but also is an all-inclusive, positive message for 2022.”

The video will be running online in Southern California and in Southwest drive markets, and can be seen here: https://vimeo.com/668350133

Creative credits belong to:
Executive Producer: Pierce Cooley
Art Director: Christian Capuchino
ACD/Writer: Erik Dargitz
President/ECD: Greg Carson
Illustrator: Shar Tuiasoa
Animator/Editor: Jason Encambo

ABOUT CARLSBAD

Carlsbad, a luxury resort town in Southern California, is the epitome of coastal, casual, and creative, offering legendary resorts, world-class spas and wellness retreats, championship golf courses with ocean views, vibrant flower fields, family attractions and theme parks, a bustling craft beer and culinary scene, as well as a charming downtown village. Carlsbad revolves around unforgettable experiences in the sun and sand, at tranquil spa retreats, and among the internationally inspired restaurants, breweries, shops, and cultural institutions. Visitors come to Carlsbad to experience and connect with creativity, and Carlsbad, CA empowers travelers to embrace the Southern California lifestyle and leave feeling refreshed and rejuvenated.

For more information, view VisitCarlsbad.com.

ABOUT 62ABOVE | 62ABOVE is a full-service marketing agency that partners with companies seeking creative solutions to their business challenges. Fully integrated, the company provides a wide range of in-house marketing capabilities including creative, design, strategy, media planning and buying, public relations, social media, and digital solutions. The company has amassed an impressive list of clients including Qualcomm, Monterey County Convention & Visitors Bureau, Caesar’s Entertainment, Curio Collection Hotels by Hilton, Baja California Tourism, Ashford University, PacSafe, Splat! and more. 62ABOVE, based in San Diego, is strongly committed to the environment and is involved in a number of initiatives aimed at conservation and rehabilitation. For more information, visit 62ABOVE.com and follow on Facebook, Instagram and Twitter.