These Delaware Startups are Using Tech and Data to Elevate College Football Recruitment

A football combine — which is basically a showcase for scouting athletes — might not sound like tech event. But your mind might change when you consider the amount of data collection and analysis involved.

NFL combines are long, excruciatingly detailed and increasingly tech focused. On the high school level, where college scholarships are on the line, combines focus on speed timing, but they don’t analyze the athletes’ full range of capabilities and physical limits. Delaware sports tech company Hx Innovations is looking to change that with a patented algorithm designed not just to measure, but to optimize an athlete’s performance.

On a recent February afternoon, eight promising Delaware high school football players convened at the Chase Fieldhouse in Wilmington for a pilot of Hx Innovations’ Delaware High School Football Scouting Combine. There, with the help of young Delaware artificial intelligence company (and fellow 2022 RealLIST Startups honoreeA.I. Whoo, which developed the customized machine learning model that works with the algorithm, the players’ skills were captured and converted into a complex set of data that college coaches can use for recruitment.