Featuring special guest Cardi B
Lil Dicky – rapper, comedian, and star of FXX’s critically-acclaimed show “Dave,” revealed via video on Twitter that he is teaming up with Gopuff to present entertainment faster during the Big Game. In response to having not been invited to perform in this year’s Halftime Show, Lil Dicky decided to take matters into his own hands and get the jump on halftime with the first-ever LIVE “Gopuff Quartertime Show” on Twitter and his YouTube Sunday 2/13 during the first quarter of the Big Game.
The teaser features Cardi B and her signature Whipshots vodka-infused whipped cream, and sets up the one-of-a-kind music spectacle that will stream between the first and second quarters of the Super Bowl. The Gopuff Quartertime Show is designed to deliver entertainment fast—as fast as Gopuff delivers everyday essentials. It will feature celebrity cameos, and an epic performance from the artist and give fans an incentive to experience Gopuff.
Created with award-winning creative agency MIRIMAR and produced by Prettybird, the “Gopuff Quartertime Show” was directed by Kitao Sakurai. The concept marks Gopuff’s first-ever Big Game marketing moment and is uniquely designed to target key audiences off network and on social media including YouTube.
“Like Gopuff, Lil Dicky was born in Philadelphia and has quickly amassed a loyal fan base who care about creativity and culture. As consumers’ consumption needs evolve—both in media and in delivery—we love that the Gopuff Quartertime Show instantly brings fans entertaining content faster than ever before,” said Daniel Folkman, SVP Business at Gopuff.
Gopuff Quartertime Show Starring Lil Dicky | OFFICIAL TRAILER
“Gopuff is a hugely ambitious, active brand. Rather than buy a traditional 30’ sec spot and hope it breaks through, we created an entertainment platform that can be ongoing, achieve awareness and get people actively experiencing Gopuff.” said John McKelvey, Founder and Chief Creative Officer of MIRIMAR
Gopuff recently launched in Los Angeles, the hometown of this year’s Super Bowl, and is now delivering everyday needs to more than half of Los Angelenos (7+ million) in as little as 15-20 minutes, and also delivers to more than 70% of folks in the city of Cincinnati. To celebrate what’s to be one of the newest Big Game traditions, Instant Needs leader Gopuff will offer $10 off the first 3 orders for new customers at the start of the “Gopuff Quartertime Show” with the code QUARTERTIME.
Lil Dicky is known for subverting culture with his music videos such as Earth, Freaky Friday, Professional Rapper, and Save Dat Money, with collective views in the billions.
Where to Watch:
Twitter (set a reminder now to tune in on Sunday!)
Lil Dicky’s YouTube and Instagram (starting Feb. 9th, you can register for a tune in reminder on YouTube)
Gopuff’s Instagram, Facebook, YouTube and Twitter
CAMPAIGN CREDITS
Brand:
Gopuff
- Dan Folkman, SVP Business
- Erica Matthews, VP Global Marketing & Communications
- Jessica Lauria, Head of Brand Marketing
- Heather Brown, Head of Production
- Sophie Novick, Brand Manager
- Paymon Parsia, Sr Producer
- Michael Raspatello, Head of Category Marketing
- Sam McGrane, Sr Producer
- James Chang, Sr Producer
- Joseph Jones, Head of Creative Services
- Marshall Osborne, Head of Business Development
- Karly Bader, Chief of Staff
Agency:
Mirimar
- John McKelvey, Founder & Chief Creative Officer
- Luke McKelvey, Founder & Managing Director
- Nick Morrissey, Executive Creative Director
- Eron Broughton, Creative Director / Art Direction
- Meredith Chase, Chief Strategy Officer & Partner
- Mandy Wakimoto, Group Account Director
- Bella Davies, Creative / Art Direction
- James Kunzler, Creative / Art Direction
- Winston Farley, Creative / Copywriting
- Molly Barela, Group Account Director
- Dieter Lebbe, Head of Production
- Holly Fisher, Senior Producer
- Lindsey Reynolds, Senior Project Manager
- Cindy Lewellen, Business Affairs
Talent:
Lil Dicky
Production:
Prettybird
- Director: Kitao Sakurai
- Vice President / Executive Producer: Suzanne Hargrove
- Director of Production: Tracy Hauser
- Producer: Carr Donald
- Producer (Atlanta): Donald Williams
- Production Supervisor: Nick Shandra
- DP: Brian Lannin
- Production Designer: Kai Boydell
- Wardrobe Stylist: Romy Itzigsohn
Music:
Lil Dicky
Barking Owl: Composition/ Music Editing, Sound Design & Mix
- Composition/Music Editing: Houston Fry
- Sound Design: Gus Koven
- Mix: Mike Franklin
- Creative Director/ Co Founder: Kelly Bayett
- Producer: KC Dossett
Post-Production:
Editing: Cabin
- Managing Partner: Carr Schilling
- Editors: Chan Hatcher, Taylor Walsh
- EP: Adam Becht
- Cutting Assistant: Dusten Zimmerman
- AE: Tara Wall
- Producer: Katy Lester
VFX: Kevin
- Partner/Senior Executive Producer: Sue Troyan
- Partner/Executive Creative Director: Tim Davies
- Senior VFX Producer: Jami Schakel
- Designer: Miguel Delcan
- 2D: Gareth Parr, Steve Gibbon, Rob Winfield, Susanne Scharping
Color: Company 3
- Colorist: Sofie Borup
- Color Producer: Alexandra Lubrano
