NEW YORK & ATLANTA–(BUSINESS WIRE)–Hudson MX, an advertising technology business offering the first ever cloud-based SaaS Enterprise Media Platform for seamless global end-to-end media activation, announced today that Matthew Greenhouse has joined the company as Executive Vice President of Product. Greenhouse brings over two decades of experience in advertising technology at both large and growing companies as a leading innovator known for pushing the industry forward. He will oversee all aspects of product development at Hudson MX.
Hudson MX CEO JT Batson said, “As Hudson MX’s products evolve, and we begin to service clients around the globe with varying needs, Matt’s breadth of experience as a leader and innovative thinker is exactly what we need to drive our road map for the future. Not only does Matt understand client needs, but he is steeped in the broader advertising ecosystem and has developed solutions to our industry’s challenges his entire career.”
In the years before joining Hudson MX, Greenhouse founded ColSpace, a start-up focused on cloud-based media planning software for ad agencies and advertisers. ColSpace was later acquired by Mediaocean, where Greenhouse would go on to serve as GM and Founder of Lumina, a cloud-based media management platform helping agencies and advertisers report on their media spend leveraging new technologies.
Greenhouse began at Hudson MX at the beginning of the new year. He will report to Stuart Carnegie, the company’s Chief Solutions Officer.
About Hudson MX:
Hudson MX helps forward-thinking agencies unlock business value through technology. Founded in 2016 by industry veterans who envisioned a fundamentally different, more strategic role for technology in the modern media agency, Hudson MX pioneered the first-ever enterprise media platform (“EMP”), the MX Platform™. Hudson MX continues to expand its team of over 400 people, including 300 engineers, by recruiting the best and brightest for its New York and Atlanta dual headquarters.
About the MX Platform™ and AgencyCloud™
The MX Platform™ enables streamlined and effective omnichannel media activation at global scale, with the unparalleled ease, speed, flexibility, and connectivity afforded by a fully cloud-based, API-first SaaS solution. The flagship BuyerAssist™ module has been used to process billions of dollars of media buys for 27 leading agencies in all 210 U.S. markets, servicing over 200 national advertisers. Initially proven in the local broadcast ecosystem, the solution now enables unified media buying and accounting workflows for all media types—planning, buying, billing, paying, administration and reporting. A robust and rapidly expanding AgencyCloud™, a suite of flexible APIs and data exchange options guarantees agencies can connect in meaningful ways with clients, sellers, and vendors and easily activate any data and tools necessary to drive their unique value initiatives.
Learn more about Hudson MX at http://www.hudsonmx.com, LinkedIn (https://www.linkedin.com/company/hudson-mx) and Twitter (@HudsonMXinc).
