PacBio Appoints Lara Toerien as Vice President

Industry Veteran Will Lead Company’s Commercial Growth Strategy in Americas Region

MENLO PARK, Calif., Jan. 13, 2022 (GLOBE NEWSWIRE) — PacBio (Nasdaq: PACB), a leading developer of high-quality, highly accurate, sequencing platforms, welcomes Lara Toerien, Ph.D., as Vice President and General Manager for the company’s Americas region. Lara will be responsible for leading and developing PacBio’s commercial organization within North and South America while furthering its growth and market presence throughout the region.

Lara is a genomics industry veteran with 25 years of experience in commercial roles of increasing responsibility. She most recently served as Senior Regional Sales Director, Northeast for Illumina, where she spent 16 years in the sales organization, and previously worked for Invitrogen (now part of Thermo Fisher Scientific). Lara earned her B.S. in molecular and cell Biology from Penn State University and her Ph.D. in biology from the University of California San Diego.

“Lara brings a combination of deep industry and technical knowledge to PacBio. Her passion for customers and team members alike aligns directly with our company values. I’m confident Lara will come up to speed quickly, and that she and the team will enable our customers to realize their fullest potential utilizing our technology,” said Peter Fromen, Chief Commercial Officer at PacBio.

“PacBio is a remarkable example of a company bringing in new leadership and a new attitude toward its business. I look forward to partnering with Peter Fromen and the PacBio team to expand the use of PacBio’s unique long read sequencing technology across the Americas,” said Lara Toerien, Ph.D., Vice President and General Manager for Americas at PacBio. “Whether in infectious disease, rare disease, cancer, or plant and animal genomics, many labs are adopting long read sequencing technology to answer important biological questions. I’m excited to continue the expansion of the PacBio Americas team to serve this growing customer base.”

PacBio’s innovative instruments are based on Single Molecule, Real-Time (SMRT®) Sequencing technology, which delivers a comprehensive view of genomes, transcriptomes, and epigenomes, enabling access to a wide spectrum of genetic variation in any organism. Cited in thousands of peer-reviewed publications, PacBio sequencing systems are in use by scientists around the world to drive discovery in human biomedical research, plant and animal sciences, and microbiology. PacBio is uniquely positioned in the market as a company with both long-read and short-read sequencing technologies.

About PacBio
Pacific Biosciences of California, Inc. (NASDAQ: PACB) is empowering life scientists with highly accurate sequencing platforms. The company’s innovative instruments are based on Single Molecule, Real-Time (SMRT®) Sequencing technology, which delivers a comprehensive view of genomes, transcriptomes, and epigenomes, enabling access to the full spectrum of genetic variation in any organism. Cited in thousands of peer-reviewed publications, PacBio® sequencing systems are in use by scientists around the world to drive discovery in human biomedical research, plant and animal sciences, and microbiology. For more information, please visit www.pacb.com and follow @PacBio.