Luxury Watches and Diamonds Opens at Alpharetta City Center

The latest concept from prominent Atlanta business owner Fevzi Aydin brings the mixed-use development to full occupancy

Alpharetta City Center today announces Luxury Watches and Diamonds, a locally owned business specializing in classic jewelry, has opened at the mixed-use development in downtown Alpharetta. Located on Market Street between Chic Evolution in Art and Perched, the store is the newest addition to Alpharetta City Center’s collection of renowned shops and restaurants, bringing the development to 100% occupancy.

Luxury Watches and Diamonds is the latest concept from Fevzi Aydin, owner of successful custom jewelry store Aydin Jewelry in Buckhead. Originally from Turkey, Aydin came to the United States in the late 1980s and opened his first store in AmericasMart Atlanta. Since then, he has become well known for his custom jewelry services, catering to some of the largest names in sports and entertainment and establishing a prominent reputation for his business.

Aydin’s new venture in Alpharetta is focused on classic pieces including engagement rings, wedding bands, watches, women’s jewelry and more. Aydin sources his products from jewelers in New York City and Los Angeles and deploys diamond cutters from across the globe to ensure he has the finest, highest quality jewelry available. As a Marietta resident, his local presence allows him to provide a hands-on approach to ensure that each customer leaves satisfied.

“My vision for Luxury Watches and Diamonds began a couple of years ago when I had lunch at Alpharetta City Center and noticed how vibrant and welcoming the area was,” said Aydin. “I fell in love with the atmosphere and immediately knew that a quality jewelry store would thrive within the current mix of locally owned shops. It means the world to me to be able to continue my passion in a community that is so welcoming and receptive to small business owners.”

Aydin’s store will be the final tenant to establish itself at Alpharetta City Center, which now boasts over 30 retailers, restaurants and service providers. In May, Cantina Loca opened its doors as the latest restaurant to occupy space at the center.

Luxury Watches and Diamonds is now open Monday through Saturday from 10 a.m. to 5 p.m. The store plans to hold a grand opening celebration, with details to be announced in the new year.

About Alpharetta City Center

Alpharetta City Center (ACC) is a 26-acre mixed-use development located in downtown Alpharetta, Ga. In partnership with the City of Alpharetta, the property expands the existing downtown historic district by six blocks and is home to Alpharetta’s new City Hall, luxury living community Amorance, and more than 30 shops and restaurants. Learn more at www.citycenteralpharetta.com, and follow along with the excitement on Instagram and Facebook.