DoubleVerify (NYSE: DV), a NYC software platform for digital media measurement, data and analytics, is to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV.
Under the terms of the agreement, DV will acquire OpenSlate in a transaction valued at $150m, consisting of approximately $125m in cash consideration and $25m in DV common stock. It is expected to close this quarter.
The deal will further expand DV’s value to advertisers in social video and CTV. OpenSlate’s pre-activation targeting controls combined with DV’s post-flight measurement will create a comprehensive, end-to-end brand safety, suitability and contextual platform for social video and CTV.
Founded in 2012 by Mike Henry, CEO, OpenSlate evaluates video for brand safety, suitability and context, and offers customers proven “pre-activation” controls to ensure advertisers can effectively target the most appropriate and impactful content. The company’s solutions provide insight into the nature and quality of ad-supported content on large, video-driven social platforms, such as Facebook, TikTok and YouTube. OpenSlate operates across 37 international markets and supports leading agency holding companies and 200+ large global brands, including Coca-Cola, Facebook, Kimberly-Clark, Pfizer and Unilever.
Led by Mark Zagorski, CEO, DoubleVerify is a software platform for digital media measurement and analytics. DV powers media quality and performance everywhere. DV solutions let advertisers protect brand equity, maximize digital investments and drive real business outcomes. Capabilities span the entire media transaction, from pre-bid targeting through post-bid measurement and optimization, across devices, formats and platforms. Hundreds of Fortune 500 advertisers employ its unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.
