Key Points
- Disneyland’s one-day ticket prices are going up for most admissions in March.
- Parking rates moved higher this week, just as the one annual pass that includes parking has sold out.
- Stretching its pricing power is a dangerous game, but it’s part of the strategy to make more money with a slightly lower attendance level.
Prices are going up at Disneyland. Walt Disney‘s original theme park resort announced earlier this week that one-day admission prices would be rising between $5 and $10 apiece in March. Only the cheapest tier — a $104 ticket available only during the slowest days — is sticking to its current pricing. The resort also introduced a new higher-priced tier for peak travel periods, setting visitors back $164 for a one-day visit or $224 if they wish to hit Disneyland and Disney’s California Adventure on the same day. Multi-day tickets are also naturally getting more expensive.
It’s not just more pain at the turnstile. Parking at Disneyland to treat your car to a day at the theme park resort just increased from $25 to $30.
Ticket price increases are nothing new at Disneyland and its larger sister resort Disney World in Florida. It’s rare to see a year in which ticket prices don’t go up. Disneyland’s last pricing uptick took place in February of last year, a couple of weeks before the parks would go on to close for the pandemic. Since the increase doesn’t kick in until early next year there won’t be an increase for one-day visitors outside of parking in 2021. Then again, Disneyland theme parks were shuttered for more than a year.
READ FULL ARTICLE HERE!
