Carol Morgan Interviews Edie Weintraub, Founder and CEO of terra alma

Edie Weintraub is an insatiably curious commercial real estate professional with a keen eye for emerging neighborhoods and restaurants. As the founder of terra alma, a woman-owned boutique real estate advisory, Edie invests heavily in clients to bring their dreams to life. She builds community through thoughtful connectivity of local, emerging and inspiring brands. With a focus on wellness, retail, F&B, and entertainment, terra alma sets itself apart through authenticity, work ethic and impact.

Connect with Edie on LinkedIn

Carol Morgan, founder and president of Denim Marketing, focuses on marketing strategy and creativityintegrating PR, social media and content to tell engaging stories for clients that show ROI. The author of “Social Media Marketing for Your Business,” and creator of the award-winning Atlanta Real Estate Forum, she has won multiple professional awards and served in numerous leadership roles for NAHB. Carol believes that marketing should be fun and promises that Denim Marketing is a comfortable fit.

Connect with Carol on LinkedIn


Interview questions:

Q1: I see your KSU degree is in biology? What did you want to do when you grew up?

Q2: Edie, talk about what first attracted you to commercial real estate.

Q3: Clearly, you are passionate about commercial real estate; what drives that passion?

Q4: What was the inspiration for launching terra alma in 2021?

Q5: terra alma focuses on wellness, retail, food and beverage and entertainment. Why this niche?

Q6: As a woman-owned company, you have really focused on hiring and empowering women. Why?

Q7: How is terra alma different from other commercial real estate firms?

Q8: How do you work with clients?

Q9: Talk a bit about your favorite kinds of projects. (maybe give an example)

Q10: Where can listeners reach you for more information?

terra alma is a woman-owned boutique real estate advisory focused on building community through thoughtful connectivity of local, emerging and inspiring brands. terra alma curates space for emerging retail and restaurant brands and advises owners and developers on growth and expansion. Scouting locations throughout the Southeast, terra alma focuses on adaptive reuse, main street development and mixed-use projects. For more information, call 404-436-1045 or visit

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