Brian Hart Interviews Greg Matusky, CEO & Founder of Gregory FCA

Greg Matusky is a passionate student and commentator about human communications and how it powers our culture, economy, and future. As CEO of Gregory FCA, one of the 40 largest PR firms in America, he has helped develop the communication skills of hundreds of his colleagues, providing them with insights from more than 40 years of experience in storytelling, from his beginnings as a magazine article writer to his current role as head of his agency. Most recently, Greg has been obsessed with the development and use of AI in public relations and was the visionary behind creating a suite of internal AI tools for his firm as well as WriteRelease.com, a free AI-powered news release writing tool useable by anyone who wants to create high-quality content. Greg is the host of The Disruption is Now, a podcast devoted to the use of AI in communications and financial services. He regularly speaks on AI and its impact on human communications. When not working in his firm or with his family, Greg is pushing the limits of AI’s capabilities.

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Brian Hart is the founder and president of Flackable, an award-winning public relations agency representing financial and professional services brands nationwide. Headquartered in Philadelphia, Flackable guides growth-driven brands to new levels of credibility, authority and influence through its integrated approach to public relations. His professional recognition includes Bulldog Reporter‘s 2021 Silver PR Star Under 40, Irish America Magazine’s 2019, 2018 & 2017 Business 100, PR News’ 2017 Rising PR Stars 30 & Under, Lehigh Valley Business’s 2016 Forty Under 40 and Adweek’s 2015 PR Industry 30 Under 30. Brian is a Temple University graduate with a B.A. in Strategic Communication and a Political Science minor.

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Interview questions:

Q1: Background on GFCA | Greg, you lead the largest public relations agency in headquartered in the Philadelphia region – one with both a national and international reach. I interned at Gregory FCA well over a decade ago, and that experience completely shaped the trajectory of my career. So with that said, can you give us some background on Gregory FCA and the work that you do?

Q2: Client Pain Points You Solve | You have clients across several industry verticals, but what are some of the pain points that serve as a common denominator? What does Gregory FCA provide that directly addresses those pain points?

Q3: Growthy – Copley Equity Partners | In 2020, you announced a private equity deal of $7 million from Copley Equity Partners. How has that partnership impacted the business and your growth strategy?

Q4: Write Release | One of your more recent announcements was the launch of your AI platform Write Release. Can you talk about the platform and how it’s elevating AI adaption within the field of communications?

Q5: Jono – Expanding AI Capabilities | Tell me more about your son’s role in expanding your AI capabilities – as well as your investment in his company News Print.

Q6: AI-Comms Industry Changes | Let’s talk about generative AI more broadly. You’ve been a major voice and advocate within the communications industry. How is this technology going to transform public relations and adjacent sectors?

Q7: Talent Management | Talent management within public relations will certainly be impacted by the swift rise and integration of AI. How is it changing roles and responsibilities within your agency, and also industry-wide?

Q8: Advice to Young PR Pros | What is your advice to young and aspiring public relations professionals, given the current landscape?

Q9: Impactful Piece of Advice | We’ll shift gears for the last question. What was the most impactful piece of advice you received – prior to launching Gregory FCA – that positioned you to build one of the top communications firms in the nation?

Gregory FCA is the 41st largest public relations firm in the country, with offices outside Philadelphia and in New York City. Founded in 1990, Gregory FCA serves a range of privately owned and publicly traded companies, providing integrated public relations and communications services that build brands, grow revenue, increase shareholder value and create visibility. Gregory FCA operates on the simple premise expressed in its tagline, “Our clients are changing the world, and we make sure the world knows it.”