Disney World Finally Lets Its Genie Out of the Bottle

Disney Genie, Genie+, and Lightning Lane+ will find ways to monetize the park experience even if you don't pay up right away.

Key Points

  • Disney Genie was introduced at Disney World on Tuesday, adding new free and pay features.
  • The hot topic is the Genie+ platform where guests can pay $15 a day for limited access to faster-moving Lightning Lane queues.
  • Even the complimentary version of the app will cost you by making it easier to find food and other products throughout the theme parks.
Change isn’t always easy to implement when you’re a theme park operator banking on nostalgia. A major update to the official Walt Disney app kicks in on Tuesday, and it will polarize guests as they tap into one of the media giant’s gated attractions.

There are a lot of things that Disney Genie does well — and I speak from experience after a hands-on demo earlier this month. There won’t be a lot of debate about the merits of the real-time experience optimization tools included in the free Disney Genie app. Drumming up customized itineraries, streamlined meal planning, and even killing time in queues with augmented reality selfie filters and audio descriptions of park landmarks will be winners if the launch isn’t buggy.

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