Disney World Gears Up for a Big Week

September 28, 2021

The resort turns 50 on Friday. Shareholders will be the ones blowing out the candles on this cake.

Image source: Getty Images.

Key Points

  • The Florida theme park resort kicks off an 18-month celebration of turning 50 on Friday.
  • New rides, attractions, experiences, and merchandise will keep revenue rising for the media giant’s theme parks segment.
  • Timing is finally on Disney’s side as travel restrictions are easing and the economy is conducive to the resort’s controversial pricing moves.
There’s a lot going on at Walt Disney‘s (NYSE:DIS) theme park resort in Florida this week. Disney World officially turns 50 on Friday, kicking off 18 months of new rides, attractions, and themed merchandise that should keep the turnstiles clicking and the registers ringing.The media giant surprised investors when its theme parks segment returned to profitability in its latest quarter, earlier than expected. Now it’s time to see if the theme parks can return to pre-pandemic revenue levels. It’s a feat that might be easier than you think. Disney has set itself up to increase revenue per capita to the point where it can still make more money with fewer guests than before.

Prioritizing higher-paying guests with a tiered park reservations system, boosting admission prices for day guests as well as annual passes, and the rollout of premium-priced access to expedited queues are largely unpopular moves for Disney World fans. But they are also the reasons Disney will not only survive but thrive through the next 18 months.

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