World’s first and only upscale, tech-infused mini golf with global food and beverage to open second Atlanta location, coming off incredible success at The Interlock
Puttshack, the world’s first and only upscale, tech-infused mini golf experience with global food and drink, has announced today that it has signed a second Atlanta lease at High Street, the $2 billion, 36-acre, mixed-use destination in Central Perimeter, with plans to open in 2023. This announcement follows the incredible success of Puttshack’s first U.S. location in Atlanta’s The Interlock, which opened in April 2021. Future locations have also been announced for Oak Brook (Chicago), Miami, Boston, Houston, Nashville and Scottsdale.
“Our first ever location in the U.S., Puttshack Atlanta, continues to exceed all expectations,” said Joe Vrankin, CEO of Puttshack. “We’re excited to bring Puttshack to another vibrant Atlanta neighborhood as soon as possible.”
As the first anchor tenant to be announced for High Street, the more than 26,000-square-foot Puttshack space will feature four custom-made, tech-driven, highly competitive mini golf courses. They are powered by the brand’s leading patented Trackaball technology, which is integrated throughout the entire game experience, including seamless automated scoring, bonus points opportunities, interactive games at each hole and more. The game play is also matched by an innovative, globally inspired dining menu and full cocktail bar, as well as world-class hospitality and a high-energy, upscale vibe.
High Street is being developed by national real estate developer, owner and operator GID. The first phase of the project will break ground this year and includes 150,000 square feet of entertainment-driven retail and restaurants, approximately 600 luxury rental apartments, 90,000 square feet of loft office and 222,000 square feet of existing office space. High Street’s transit-oriented, urban district is thoughtfully designed around an internal street grid with 10 city blocks, driving energy and activity to the street-level and public realm, which will be activated with community events and feature an open-container policy.
“Our vision for High Street is to deliver a highly connected cosmopolitan oasis in Atlanta’s thriving Central Perimeter market that features an incredible mix of entertainment, shopping and dining,” said Jim Linsley, President of GID Development Group. “Puttshack at High Street is delivering on that vision and will bring our community the types of new and exciting experiences they crave, all while being seamlessly integrated within the project’s energetic and vibrant mixed-use environment. We’re looking forward to breaking ground on High Street’s first phase this year, ultimately creating the most dynamic retail and entertainment experience in metro Atlanta.”
High Street is located at the intersection of Perimeter Center Parkway and Hammond Drive, is just steps away from the Dunwoody MARTA Station and offers seamless access to GA-400 and I-285. With a prime location overlooking an expansive events lawn, Puttshack at High Street anchors the uniquely upscaled and dynamic retail and public space atmosphere being cultivated at the first phase of High Street. Retail leasing for High Street is being led by Molly Morgan and Allie Spangler with JLL’s boutique agency leasing team, 10Twelve.
“We are being very purposeful in selecting best-in-class retail, restaurant and entertainment brands like Puttshack to open concepts at High Street,” said Morgan. “The mix of experiences here will be unique to the market and create an exceptional new gathering place for the community to come together and shop, dine and play.”
The second Atlanta location joins Puttshack’s growing list of upcoming U.S. locations. Puttshack successfully opened its first U.S. location at Atlanta’s The Interlock in April, which continues to outperform all success metrics, joining the brand’s three hugely popular London locations. Puttshack plans to open Oak Brook, Ill., in Fall 2021, followed by Miami, Boston, Houston and Scottsdale in 2022, as well as a Nashville location in 2023. The team expects to announce more U.S. locations soon that plan to open in 2022 and beyond.
Already proven in attracting the younger target demographic, the Puttshack team is continuing its strategic expansion plans, identifying optimal locations in top MSAs across the U.S. Puttshack is represented nationally by Mat Focht and Robert Johnson of Emerging Concepts http://emergingconcepts.com/.
For more information about Puttshack, venue locations and job opportunities, please visit http://www.puttshack.com.
About Puttshack
Puttshack is a leading concept in the emerging and growing market of competitive socializing. Combining a tech-infused mini golf game with exceptional food and beverage offering, Puttshack has multi-generation appeal. Patented Trackaball technology allows guests to play a point scoring game surrounded by an upscale and exciting environment. Puttshack is the perfect place to host a company off site, celebrate a birthday, date night or simply hang out with friends. Since opening its first location in 2018, Puttshack now has three London locations and one U.S. location in Atlanta with ambitious global plans for expansion.
The company has its global headquarters in Chicago, Ill. with a UK headquarters in London. For more information, please visit: https://www.puttshack.com.
About High Street
High Street is a $2 billion, 36-acre mixed-use and entertainment destination located just steps away from the Dunwoody MARTA Station and at the intersection of Perimeter Center Parkway and Hammond Drive in Atlanta’s Central Perimeter. High Street’s walkable, mixed-use environment will be highly activated with world-class public spaces and a sophisticated event plaza that will be the focal point of the development and a new gathering place for the community. Upon completion, the transit-oriented, urban district will feature 10 city blocks thoughtfully developed around a pedestrian-friendly street grid. The first phase includes 150,000 square feet of retail, 90,000 square feet of new loft office, 600 apartments and a signature park spanning ¾ acres. For more information about High Street, visit the website at www.highstreetatlanta.com or follow along on Facebook, Instagram and Twitter at @HighStreetATL.
About GID
GID Development Group develops sophisticated mixed-use projects and iconic residential developments throughout the United States. GID is a 60-year-old privately held and fully integrated real estate company that develops, owns, and operates a premier portfolio of properties across multiple asset classes. GID’s existing and under-development properties are valued at $19 billion. The company has offices in Boston, MA; New York, NY; Washington, DC; Atlanta, GA; Houston, TX; Dallas, TX; Denver, CO; San Francisco, CA; and Los Angeles, CA. GID owns and manages 147 properties and employs over 1,000 real estate professionals. Areas of in-house expertise include development, acquisitions, property management, portfolio management, asset management, research and strategy, finance, and treasury.
About 10twelve:
JLL’s 10twelve curates the best retailers for the best properties. As a boutique agency leasing team, 10twelve is focused on finding those retailers and restaurants that are special to the market – the up-and-coming chef creating delicacies in a food truck, the local designer becoming a social media star or the experience that everyone in the market is talking about. While national retailers/restaurants may end up in the final tenant mix, they are not the anchors/stars of a 10twelve property. The team works closely with local market brokers who have intimate knowledge about the up-and-coming brands in the market. In addition, 10Twelve is supported by JLL’s global business development to ensure best-in-class retailers from around the globe are sought out and JLL’s property marketing team help bring the overall vision to life. 10twelve works with real estate investors who are not just filling space but creating a place and have extensive experience in curating special retail places located throughout the U.S. For more information about 10Twelve, reach out to Molly Morgan or Allie Spangler.
