Multimedia marketing content company Joe Berkeley LLC has completed their newest assignment for the Quincy, Mass-based Arbella Insurance Group. Founder Joe Berkeley has collaborated with Arbella for the last six years and billings for this new assignment were not disclosed.
Berkeley teamed up with art director Tim Foley and producer Mark Hankey to craft the new campaign’s two commercials: “Carnival” and “Laundromat”. Both spots feature basketball star Tacko Fall and emphasize the benefits of combining home and auto insurance policies and target current homeowners and first-time buyers in Massachusetts and Connecticut. The new campaign breaks this month and includes TV, out-of-home shot and social media shot by Berkeley.
“There’s so many reasons we love working with Joe Berkeley and his team. We have built a great partnership over the years. Joe understands the message we want to convey and his vision for the images are spot on. His entire team is creative, professional, accommodating, thorough and easy to work with and the process from start to finish was seamless. The vibe was always upbeat and carried through the entire process from internal video, to TV spots and photography. We are thrilled with the finished product. Working with Joe Berkley is always a great experience, “ according to Executive Vice President and Chief Marketing Officer Arbella Insurance Group, Gayle O’Connell.
“Partnering with a boutique creative agency has many advantages,” said founder Berkeley. “We are able to offer personalized service and bring together some of the brightest creative minds in the industry. We were thrilled to work with Arbella on this campaign and we believe that the campaign will strike a chord with consumers.”
Arbella’s new campaign can be viewed via the following links:
Laundromat: https://vimeo.com/manage/videos/605661670
Carnival: https://vimeo.com/manage/videos/605638193
The Arbella commercials were directed by Samy Mosher of Stadium. Editor Shondra Burke. Mix, Tom Love of Rumble Strip. Color by Phil Choe at Nice Shoes. All broadcast will run in Massachusetts and Connecticut. Joe Berkeley shot the stills.
About Joe Berkeley LLC
Founded in 2013, Joe Berkeley LLC creates compelling content by any means necessary. The firm’s work has appeared in notable broadcast programming including the 2018 Winter Olympics on NBC and Super Bowl LI on FOX. The firm has made two Super Bowl spots including “Roger That” starring Tom Brady and “Rehearsal Dinner” for Arbella. More information is at: www.joeberkeley.com
About Arbella
Established in 1988, the Arbella Insurance Group (www.arbella.com) is an A rated company by AM Best, with more than $800 million in revenue and approximately $1.8 billion in assets. Headquartered in Quincy, Massachusetts, Arbella is a customer-focused, regional property and casualty insurance company, providing commercial insurance products in Massachusetts, Connecticut, Rhode Island and New Hampshire, and personal insurance products in Massachusetts and Connecticut. Recognized as one of the Boston Business Journal’s “Best Places to Work” for 12 consecutive years, Arbella is deeply committed to maintaining high levels of employee satisfaction and supporting a positive and inclusive workplace culture. Arbella attributes its success to their dedicated employees, strong agent partnerships and community focus.
